Planet FWD, the climate-friendly food startup founded by Zume co-founder Julia Collins, is today launching its first product, Moonshot Snacks. The climate-friendly snack is carbon neutral, organic, kosher, plant-based, non GMO and has no sugar added.
The crackers come in three flavors: sourdough sea salt rosemary garlic and tomato basil. A box of crackers costs $5.99.
Planet FWD is also announcing an additional $2.5 million in funding led by Emerson Collective, Concrete Rose, MCJ Collective and Arlan Hamilton, as well as existing investors, including BBG Ventures, January Ventures, and Kapor Capital among others. This is on top of the $2.7 million the startup announced earlier this year.
What’s unique about Planet FWD’s Moonshot Snacks is that it uses ingredients from farmers that use regenerative agriculture practices. Regenerative agriculture is a farming technique that aims to reverse the effects of climate change by capturing carbon in soil and aboveground biomass, which ultimately increases biodiversity, enriches soils and improves watersheds.
“We want to engage customers and show them they have the power to address climate change just with the way they eat,” Collins told TechCrunch. “We can use our food choices as a way to promote better farm management practices and company practices that can help decarbonize the environment.”
Ideally, Planet FWD will be able to show there’s consumer demand for climate-friendly products, Collins said. From there, she hopes that would encourage more farmers to implement these regenerative agriculture practices.
Unlike organic foods, where those specific farms are relatively well-known and identified, that can’t be said for regenerative agriculture. This is where the software element of Planet FWD comes in.
Additionally, Planet FWD is alpha testing a carbon impact assessment. So, if a brand wanted to determine what its current greenhouse gas impact is for its products, the tool could breakdown where it comes from — whether that’s the packaging, the ingredients, the distribution, etc. From there, the tool would recommend how to reduce the product’s greenhouse gas impact.
“Frankly, I think it’s a privilege to be alive and aware during this time where this is this window of opportunity to address climate change,” Collins said. “We can’t stop it. We can’t reverse it. But we can address it so it’s still possible for people to live on this planet. But the window is closing.”
Moonshot Snacks begins shipping today via its website. On December 16, it will be available via plastic-free grocery store Zero and will have a more traditional retail launch next year.
Planet FWD will create other products down the line, like cookies and chips. But first and foremost, the company’s roadmap is driven by the supply chain and understanding where there are opportunities to convert farms to regenerative practices.
“Through its sustainable and climate-friendly ingredient platform, Planet FWD is building a movement of more climate-conscious farmers and producers who can lead us toward a better, more sustainable future,” Fern Mandelbaum, Managing Director at Emerson Collective, said in a statement. “Through Julia’s inclusive leadership and passion, Planet FWD is helping create a new standard for the food industry and its role in being part of climate solutions.”