PopSockets will support Apple’s MagSafe technology, TechCrunch has confirmed — meaning you’ll soon be able to pop on and off these ubiquitous iPhone accessories without worrying about the sticker on the back losing its adhesiveness over time and needing a rinse.
MagSafe, Apple’s charging brand, is now the company’s new system for iPhone wireless charging and easy-to-attach accessories, introduced today at Apple’s iPhone event.
Thanks to the new array of magnets positioned around the wireless charging coil, the iPhone will be better aligned when connected with Apple’s MagSafe Charger and MagSafe Duo Charger — designed for wirelessly charging the iPhone 12 and iPhone 12 plus Apple Watch, respectively.
But the system also enables a range of MagSafe accessories that work with iPhone 12.
Apple is introducing its own accessories, with new silicone, leather and clear cases that easily snap on the back of the iPhone 12 models, as well as an attachable iPhone wallet. The company also said on Tuesday that consumers should expect a range of MagSafe accessories from third-party manufacturers.
I’ll admit, my mind was on PopSockets for some reason before the Apple event. Which is why when MagSafe was introduced, my first thought was oh, PopSockets!
I’m probably not alone.
The company has sold more than 165 million PopSockets Grips since launching in 2014, and has since expanded its grippy-things-on-the-back-of-your-phone product line to include all sorts of variations — like PopSockets with mirrors or lip gloss, tiny versions, PopSockets with wallets, Otter + PopSockets phone cases and even PopSockets that match your nails. (Oh, and they’ve got face masks to match your PopSockets now, too.)
PopSockets Grips can be removed a number of times, but they can lose their stickiness over time. The company says the solution is to give the little dongle a rinse and let it air dry for about 10 minutes, then stick it back on the iPhone and let it set for a couple of hours.
This can be a bit of a tedious process, which is why the company introduced PopSockets Grips with interchangeable covers, aka PopTops.
However, a line of MagSafe-compatible PopSockets line would mean you wouldn’t have to worry about the product’s stickiness wearing off. As a result, users might be induced to buy more of these iPhone dongles — perhaps even accumulating a collection they can swap out at will, to match their outfits or mood.
It also means that users could forgo having to use a case with their iPhone — as iPhone 11 owners currently have to — in order to take advantage of PopSockets Grips.
Conversely, it could open PopSockets to more competition in the accessories market, as companies won’t have to out-engineer the Grips and their patent-protected technology. Instead, rivals could simply expand their existing product lines with MagSafe-compatible items for an upcharge and increase their revenues.
PopSockets says it has MagSafe products in development, but isn’t announcing details at this time.
Note: Image does not show MagSafe-compatible products.