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Did you follow all of the unicorn news from the last couple of weeks? No? Here’s a list of headlines to catch you up, because this holiday season is already featuring mega acquisitions, even more IPO filings, and a steady drumbeat of fundraises.
Somehow, after one of the toughest years in recent memory, the tech industry is heading into December with more enthusiasm than ever. (Still remember the WeWork IPO fiasco from last year? No?)
Virtual fundraising is here to stay
Connie Loizos sat down with Jason Green of leading enterprise-focused firm Emergence Capital to get his view of SPACs, and how they are likely to be used next year and beyond. But early-stage startups, don’t miss his affirmation of Zoom meetings as part of the fundraising process going forward.
I would say that over the last five years, we’ve made almost a total transition. Now we’re very much a data-driven, thesis-driven outbound firm, where we’re reaching out to entrepreneurs soon after they’ve started their companies or gotten seed financing. The last three investments that we made were all relationships that [date back] a year to 18 months before we started engaging in the actual financing process with them. I think that’s what’s required to build a relationship and the conviction, because financings are happening so fast.
I think we’re going to actually do more investments this year than we maybe have ever done in the history of the firm, which is amazing to me [considering] COVID. I think we’ve really honed our ability to build this pipeline and have conviction, and then in this market environment, Zoom is actually helping expand the landscape that we’re willing to invest in. We’re probably seeing 50% to 100% more companies and trying to whittle them down over time and really focus on the 20 to 25 that we want to dig deep on as a team.
Thousands of startup founders will resume the trek around Silicon Valley VC offices, once the vaccines arrive. But we’ll remember 2020 as the year that venture truly joined the cloud.
Edtech looks to the future
Every level of education was forced online by the pandemic this year, at least temporarily. While the children might be back in the classroom already, higher education and corporate education are still booming remotely. Natasha Mascarenhas analyzed the latest market changes for Extra Crunch, and put together a panel of industry leaders for a special Thanksgiving edition of Equity. Here’s more about what you’ll find on the show:
For this Equity Dive, we zero onto one part of that conversation: Edtech’s impact on higher education. We brought together Udacity co-founder and Kitty Hawk CEO Sebastian Thrun, Eschaton founder and college dropout Ian Dilick, and Cowboy Ventures investor Jomayra Herrera to answer our biggest questions.
Here’s what we got into:
- How the state of remote school is leading to gap years among students.
- A framework for how to think of higher education’s main three products (including which is most defensible over time).
- What learnings we can take from this COVID-19 experiment on remote schooling to apply to the future.
- Why edtech is flocking to the notion of life-long learning.
- The reality of who self-paced learning serves — and who it leaves out.
How to price your SaaS product for a bottoms-up growth strategy
SaaS is continuing to be reshaped by consumer internet techniques, with top companies of our era competing through word-of-mouth growth versus incumbent sales forces. The revenue model must be precise for this to scale, though. In a guest post for Extra Crunch, Caryn Marooney and David Cahn of Coatue lay out a strategic framework for how to price your bottoms-up SaaS product the right way for the market. Called “MAP,” for Metrics, Activity and People, it helps you sort your product against the actual ways that people are trying to use and pay for it. Here’s how they describe the A:
Activity: How do your customers really use your product and how do they describe themselves? Are they creators? Are they editors? Do different customers use your product differently? Instead of metrics, a key anchor for pricing may be the different roles users have within an organization and what they want and need in your product. If you choose to anchor on activity, you will need to align feature sets and capabilities with usage patterns (e.g., creators get access to deeper tooling than viewers, or admins get high privileges versus line-level users). For example:
- Figma — Editors versus viewers: Free to view, starts changing after two edits.
- Monday — Creators versus viewers: Free to view, creators are charged $10-$20/month.
- Smartsheet — Creators versus viewers: Free to view, creators are charged $10+/month.
Across the week
We’re back with not an Equity Shot or Dive of Monday, this is just the regular show! So, we got back to our roots by looking at a huge number of early-stage rounds. And a few other things that we were just too excited about to not mention.
That was a lot, but how could we leave any of it out? We’re back Monday with more!