![AppsFlyer raises $210M for ad attribution and more – TechCrunch]()
by Our Source | Feb 26, 2020 | Apps
AppsFlyer has raised a massive Series D of $210 million, led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into...
![AppsFlyer raises $210M for ad attribution and more – TechCrunch]()
by Our Source | Feb 26, 2020 | Apps
Phones were not the centerpiece at the recently wrapped Consumer Electronics Show; I’ll probably repeat this point a few more times over the course of this piece, just so we’re clear. This is due, in no small part, to the fact that Mobile World Congress has mostly...
![AppsFlyer raises $210M for ad attribution and more – TechCrunch]()
by Our Source | Feb 26, 2020 | Apps
Losing access to Google software and services understandably threw Huawei for a loop. The Chinese hardware giant has clearly been working on a contingency plan to deal with the loss of access to things like Android and the Play Store, but Google’s offering formed so...
![AppsFlyer raises $210M for ad attribution and more – TechCrunch]()
by Our Source | Feb 26, 2020 | Apps
If I watch a Story cross-posted from Instagram to Facebook on either of the apps, it should appear as “watched” at the back of the Stories row on the other app. Why waste my time showing me Stories I already saw? It’s been over two years since Instagram Stories...
![AppsFlyer raises $210M for ad attribution and more – TechCrunch]()
by Our Source | Feb 26, 2020 | Apps
Snapchat and NBC Olympics are again teaming up to produce customized Olympics content for users in the U.S. — this time, for the 2020 Tokyo Olympics this summer. The companies had previously worked together during the Rio 2016 and PyeongChang 2018 Olympics. The...
![AppsFlyer raises $210M for ad attribution and more – TechCrunch]()
by Our Source | Feb 26, 2020 | Apps
Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by Aki Technologies. Aki CEO Scott Swanson told me that he’s anticipating serious growth in the demand for ad personalization, particularly as consumers...
Recent Comments