Storage marketplace Warehouse Exchange raises $2.2M – TechCrunch

by Our Source | Aug 4, 2020 | Startups | 0 comments

Warehouse Exchange, a startup that describes itself as the Airbnb of warehouse space, has raised $2.2 million in seed funding.

The company was founded Jonathan Rosenthal (CEO of Saybrook Management) and Dan Pimentel (previously CFO/COO of startup Hub TV). They recently brought on former eHarmony CEO Grant Langston as Warehouse Exchange’s chief executive.

Langston admitted that his new job might sound pretty different from running an online dating company, but he said that in both cases, it’s really about using technology to build a marketplace.

In the case of Warehouse Exchange, Langston said the opportunity lies in the fact that “businesses that wanted warehouse space were not welcome in warehouses.” Specifically, there are plenty of new e-commerce companies that want “smaller footprints for shorter periods of time and want to handle their own inventory,” but particularly pre-pandemic, most of the third-party logistics companies (known as 3PLs) operating warehouses weren’t interested in that business.

So Warehouse Exchange has created a marketplace connecting renters with flexible warehouse space. Langston said businesses are renting space through the marketplace for an average of 11 months (though it usually starts with a shorter amount of time and then gets extended).

Warehouse Exchange CEO Grant Langston

In fact, the company said it has seen 22,000 searches on its site in the past 18 months. The warehouse space, meanwhile, might not come from traditional warehouse operators, but instead from other organizations that have extra space that they want to monetize.

Langston added, “3PLs are typically not interested in this small e-commerce demand, but what has happened in the last eight weeks is that a lot of these companies have lost their anchor tenant and need to rethink their revenue.”

In order for a warehouse to shift to this model, Langston said some rethinking is required, but “the infrastructure is quite light.” Usually, you just need partitions to separate different parts of the warehouse.

Given the broader concerns about warehouse safety during the COVID-19 pandemic, I also asked about who is responsible for those issues within the warehouses. Langston said it’s up to the individual tenants, noting that in many cases it’s just one person running an e-commerce business, and that “in a general sense, there’s not a lot of intermingling between tenants.”

The new funding comes from investors including Xebec Realty. Langston said he’s already working to raise a Series A, with a target of $6 to $7 million.

n

This has been an incredibly tough week after a string of tough weeks. The killing of George Floyd showed yet again that…

n

Posted by Mark Zuckerberg on Friday, May 29, 2020

n","protected":false},"excerpt":{"rendered":"

In a statement posted to Facebook late Friday afternoon, Mark Zuckerberg offered up an explanation of why his company did not contextualize or remove posts from the accounts associated with President Donald Trump that appeared to incite violence against American citizens. “We looked very closely at the post that discussed the protests in Minnesota to […]

n","protected":false},"author":59254947,"featured_media":1993588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"e81e4891-40a6-3a71-86e8-938453429d06"},"categories":[17396],"tags":[],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg","shortlink":"https://tcrn.ch/2MdKgIk","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":[],"associatedEvent":null,"event":null,"authors":[59254947],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995969"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995969"}],"version-history":[{"count":5,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995969/revisions"}],"predecessor-version":[{"id":1995996,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995969/revisions/1995996"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/59254947"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995969&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/59254947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1993588"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995969"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995969"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995969"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995969"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995969"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":59254947,"name":"Jonathan Shieber","url":"","description":"","link":"https://techcrunch.com/author/jonathan-shieber/","slug":"jonathan-shieber","avatar_urls":{"24":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/jshieber","linkedin":"https://www.linkedin.com/pub/jonathan-shieber/0/baa/b27","crunchbase":"https://www.crunchbase.com/person/jonathan-shieber"},"position":"Writer","cbDescription":"

Jonathan is an editor at TechCrunch. Previously he worked as a senior reporter for Dow Jones & Co., covering venture capital and private equity investment from New York and Shanghai. He can be reached via email at [email protected].

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1397186400/66d6a050b319ebf66c9f305da0d6bf2b.png","twitter":"jshieber","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/59254947"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"author":[{"id":59254947,"name":"Jonathan Shieber","url":"","description":"","link":"https://techcrunch.com/author/jonathan-shieber/","slug":"jonathan-shieber","avatar_urls":{"24":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/jshieber","linkedin":"https://www.linkedin.com/pub/jonathan-shieber/0/baa/b27","crunchbase":"https://www.crunchbase.com/person/jonathan-shieber"},"position":"Writer","cbDescription":"

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1397186400/66d6a050b319ebf66c9f305da0d6bf2b.png","twitter":"jshieber","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/59254947"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1993588,"date":"2020-05-26T14:55:35","slug":"president-trump-departs-white-house-for-ford-factory-in-michigan-3","type":"attachment","link":"https://techcrunch.com/president-trump-departs-white-house-for-ford-factory-in-michigan-3/","title":{"rendered":"President Trump Departs White House For Ford Factory In Michigan"},"author":24893112,"license":{"source_key":"getty images","person":"Alex Wong"},"authors":[24893112],"caption":{"rendered":"

WASHINGTON, DC – MAY 21: U.S. President Donald Trump speaks to the press on the South Lawn of the White House prior to departing on Marine One May 21, 2020 in Washington, DC. President Trump is scheduled to visit a Ford manufacturing plant that is currently producing ventilators in Michigan. (Photo by Alex Wong/Getty Images)

n"},"alt_text":"President Trump Departs White House For Ford Factory In Michigan","media_type":"image","mime_type":"image/jpeg","media_details":{"width":3218,"height":2146,"file":"2020/05/GettyImages-1226256867.jpg","sizes":{"thumbnail":{"file":"GettyImages-1226256867.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=150"},"medium":{"file":"GettyImages-1226256867.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=300"},"medium_large":{"file":"GettyImages-1226256867.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=1024"},"large":{"file":"GettyImages-1226256867.jpg?resize=680,453","width":680,"height":453,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=680"},"1536x1536":{"file":"GettyImages-1226256867.jpg?resize=1536,1024","width":1536,"height":1024,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=1536"},"2048x2048":{"file":"GettyImages-1226256867.jpg?resize=2048,1366","width":2048,"height":1366,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=2048"},"guest-author-32":{"file":"GettyImages-1226256867.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"GettyImages-1226256867.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"GettyImages-1226256867.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"GettyImages-1226256867.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"GettyImages-1226256867.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"GettyImages-1226256867.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg?w=50"},"full":{"file":"GettyImages-1226256867.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg"}},"image_meta":{"aperture":"0","credit":"Getty Images","camera":"","caption":"WASHINGTON, DC - MAY 21: U.S. President Donald Trump speaks to the press on the South Lawn of the White House prior to departing on Marine One May 21, 2020 in Washington, DC. President Trump is scheduled to visit a Ford manufacturing plant that is currently producing ventilators in Michigan. (Photo by Alex Wong/Getty Images)","created_timestamp":"1590019200","copyright":"2020 Getty Images","focal_length":"0","iso":"0","shutter_speed":"0","title":"President Trump Departs White House For Ford Factory In Michigan","orientation":"0","keywords":[]},"filesize":701341},"source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1226256867.jpg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1993588"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1993588"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/24893112"}]}}],"wp:term":[[{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[],[]]}},{"id":1995808,"date":"2020-05-29T12:32:13","date_gmt":"2020-05-29T19:32:13","guid":{"rendered":"https://techcrunch.com/?p=1995808"},"modified":"2020-05-29T13:03:15","modified_gmt":"2020-05-29T20:03:15","slug":"4-views-on-the-future-of-retail-the-check-out-process-and-lines","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/4-views-on-the-future-of-retail-the-check-out-process-and-lines/","title":{"rendered":"4 views on the future of retail and the shopping experience"},"content":{"rendered":"

The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard.

As the pandemic drags on, temporary halts are becoming permanent closures, whether itu2019s the coffee shop next door, a historic bar or a well-known lifestyle brand.

But while the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Their resilience and innovation means retail will look and fee different when the world reopens.

We gathered four views on the future of retail from the TechCrunch team:

Natasha Mascarenhas says retailers will need to find new ways to sell aspirational products u2014 and what was once cringe-worthy might now be considered innovative.

Devin Coldewey sees businesses adopting a slew of creative digital services to prepare for the future and empower them without Amazonu2019s platform.

Greg Kumparak thinks the delivery and curbside pickup trends will move from pandemic-essentials to everyday occurrences. He thinks that retailers will need to find new ways to appeal to consumers in a u201cshopping-by-proxyu201d world.

Lucas Matney views a revitalized interest in technology around the checkout process, as retailers look for ways to make the purchasing experience more seamless (and less high-touch).

Alexa, how do I look?

Natasha Mascarenhas

","protected":false},"excerpt":{"rendered":"

While the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Their resilience and innovation means retail will look and fee different when the world reopens.

n","protected":false},"author":133574362,"featured_media":1747096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"ef00c584-bef2-3eb4-9e7e-12364508b546"},"categories":[11160,576737633,576754162,576597428,3457,17396],"tags":[6602,576624160,576734528,576740177,18014733,32323751,104568352,42653521,13879,80998,576598837],"crunchbase_tag":[203386092],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png","shortlink":"https://tcrn.ch/2AhUMM3","rapidData":{"pt":"","pct":""},"featured":true,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.14,"tc_cb_mapping":[{"slug":"amazon","cb_name":"Amazon","cb_slug":"amazon-organization","cb_link":"https://crunchbase.com/organization/amazon"},{"slug":"instacart","cb_name":"Instacart","cb_slug":"instacart-organization","cb_link":"https://crunchbase.com/organization/instacart"},{"slug":"devin-coldewey","cb_name":"Devin Coldewey","cb_slug":"devin-coldewey-person","cb_link":"https://crunchbase.com/person/devin-coldewey"},{"slug":"caper","cb_name":"Caper","cb_slug":"caper-organization","cb_link":"https://crunchbase.com/organization/caper"},{"slug":"instagram","cb_name":"Instagram","cb_slug":"instagram-organization","cb_link":"https://crunchbase.com/organization/instagram"},{"slug":"houzz","cb_name":"Houzz","cb_slug":"houzz-organization","cb_link":"https://crunchbase.com/organization/houzz"},{"slug":"instacart","cb_name":"Instacart","cb_slug":"instacart-organization","cb_link":"https://crunchbase.com/organization/instacart"},{"slug":"standard-cognition","cb_name":"Standard Cognition","cb_slug":"standard-cognition-organization","cb_link":"https://crunchbase.com/organization/standard-cognition"},{"slug":"houzz","cb_name":"Houzz","cb_slug":"houzz-organization","cb_link":"https://crunchbase.com/organization/houzz"},{"slug":"shopify","cb_name":"Shopify","cb_slug":"shopify-organization","cb_link":"https://crunchbase.com/organization/shopify"}],"associatedEvent":null,"event":null,"authors":[133574362,12084691,5188242,89192944],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995808"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995808"}],"version-history":[{"count":12,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995808/revisions"}],"predecessor-version":[{"id":1995885,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995808/revisions/1995885"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"},{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/12084691"},{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/5188242"},{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/89192944"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995808&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1747096"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995808"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995808"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995808"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995808"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995808"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":133574362,"name":"Natasha Mascarenhas","url":"","description":"","link":"https://techcrunch.com/author/natasha-mascarenhas/","slug":"natasha-mascarenhas","avatar_urls":{"24":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/nmasc_","crunchbase":"https://www.crunchbase.com/person/natasha-mascarenhas-734f"},"position":null,"cbDescription":"

Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.

Reach Natasha via e-mail at [email protected] or through DM on Twitter @nmasc_.

Devin Coldewey is a Seattle-based writer and photographer. He first wrote for TechCrunch in 2007. He has also written for MSNBC.com, NBC News, DPReview, The Economist/GE's Look Ahead, and others.

His personal website is coldewey.cc.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1458774381/r4iwkrm6qsw3n2ximghe.jpg","twitter":"techcrunch","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/12084691"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}},{"id":5188242,"name":"Greg Kumparak","url":"","description":"","link":"https://techcrunch.com/author/greg-kumparak/","slug":"greg-kumparak","avatar_urls":{"24":"https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=96&d=identicon&r=g"},"links":{"homepage":"http://www.kumparak.com","twitter":"https://twitter.com/grg","crunchbase":"https://www.crunchbase.com/person/greg-kumparak"},"position":"Editor","cbDescription":"

Greg Kumparak is an editor at TechCrunch.

Greg started at TechCrunch in May of 2008. He led TechCrunch's sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch's four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.

Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple devices. He's also one of the Internet's most prolific "live bloggers", having reported from the scene at dozens of international events for live audiences in the hundreds of thousands.

He was one of the earliest writers to highlight and report on a number of companies that have since become "unicorns" (reaching a valuation of $1B or more), including Zenefits and Twilio.

Kumparak is a frequent guest on TechCrunch's Gadget, Apple, and Android podcasts, and often appears on stage as an interviewer or judge at TechCrunch's meetups and Disrupt conferences.

In 2012, Greg was featured on the BBC, Wired, Mashable, Engadget and many other outlets for a side project he called the "tARdis", or the Augmented Reality TARDIS. By combining augmented reality with a handmade physical model, Greg was able to replicate the otherwise physically impossible "bigger on the inside" visual effect that commonly appears on television's Doctor Who series.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1397184689/d45c9b9b954bcc0a697dae821253a36b.png","twitter":"grg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/5188242"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}},{"id":89192944,"name":"Lucas Matney","url":"","description":"","link":"https://techcrunch.com/author/lucas-matney/","slug":"lucas-matney","avatar_urls":{"24":"https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/lucasmtny","linkedin":"https://www.linkedin.com/in/lucasmatney/","crunchbase":"https://www.crunchbase.com/person/lucas-matney"},"position":"Writer","cbDescription":"

Lucas Matney is a reporter at TechCrunch and has been covering emerging technologies and startups since 2015. He lives in San Francisco and can be reached via email at [email protected]

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/h5eslbyb5f1hwstm1wrt","twitter":"lucasmtny","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/89192944"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"author":[{"id":133574362,"name":"Natasha Mascarenhas","url":"","description":"","link":"https://techcrunch.com/author/natasha-mascarenhas/","slug":"natasha-mascarenhas","avatar_urls":{"24":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/nmasc_","crunchbase":"https://www.crunchbase.com/person/natasha-mascarenhas-734f"},"position":null,"cbDescription":"

Reach Natasha via e-mail at [email protected] or through DM on Twitter @nmasc_.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/x9fberhwpqwxusvvlxfj","twitter":"nmasc_","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1747096,"date":"2018-11-15T01:45:51","slug":"inokyo-autonomous-retail-2","type":"attachment","link":"https://techcrunch.com/2018/11/15/standard-cognition/inokyo-autonomous-retail-2/","title":{"rendered":"Inokyo Autonomous Retail"},"author":1603003,"license":"","authors":[1603003],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image/png","media_details":{"width":3200,"height":1700,"file":"2018/11/Inokyo-Autonomous-Retail.png","sizes":{"thumbnail":{"file":"Inokyo-Autonomous-Retail.png?resize=150,80","width":150,"height":80,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=150"},"medium":{"file":"Inokyo-Autonomous-Retail.png?resize=300,159","width":300,"height":159,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=300"},"medium_large":{"file":"Inokyo-Autonomous-Retail.png?resize=768,408","width":768,"height":408,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=1024"},"large":{"file":"Inokyo-Autonomous-Retail.png?resize=680,361","width":680,"height":361,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=680"},"1536x1536":{"file":"Inokyo-Autonomous-Retail.png?resize=1536,816","width":1536,"height":816,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=1536"},"2048x2048":{"file":"Inokyo-Autonomous-Retail.png?resize=2048,1088","width":2048,"height":1088,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=2048"},"guest-author-32":{"file":"Inokyo-Autonomous-Retail.png?resize=32,32","width":32,"height":32,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=32&h=32&crop=1"},"guest-author-50":{"file":"Inokyo-Autonomous-Retail.png?resize=50,50","width":50,"height":50,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=50&h=50&crop=1"},"guest-author-64":{"file":"Inokyo-Autonomous-Retail.png?resize=64,64","width":64,"height":64,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=64&h=64&crop=1"},"guest-author-96":{"file":"Inokyo-Autonomous-Retail.png?resize=96,96","width":96,"height":96,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=96&h=96&crop=1"},"guest-author-128":{"file":"Inokyo-Autonomous-Retail.png?resize=128,128","width":128,"height":128,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=128&h=128&crop=1"},"concierge-thumb":{"file":"Inokyo-Autonomous-Retail.png?resize=50,27","width":50,"height":27,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=50"},"full":{"file":"Inokyo-Autonomous-Retail.png","width":1024,"height":544,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"filesize":300159},"source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1747096"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1747096"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/1603003"}]}}],"wp:term":[[{"id":11160,"link":"https://techcrunch.com/ecommerce/","name":"eCommerce","slug":"ecommerce","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/11160"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=11160"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576737633,"link":"https://techcrunch.com/extra-crunch/","name":"Extra Crunch","slug":"extra-crunch","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576737633"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576754162,"link":"https://techcrunch.com/extra-crunch/market-analysis/","name":"Market Analysis","slug":"market-analysis","taxonomy":"category","parent":576737633,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576754162"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"up":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576754162"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576754162"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576754162"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576597428,"link":"https://techcrunch.com/payments/","name":"Payments","slug":"payments","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576597428"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576597428"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576597428"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576597428"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":3457,"link":"https://techcrunch.com/social/","name":"Social","slug":"social","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/3457"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=3457"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=3457"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=3457"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":6602,"link":"https://techcrunch.com/tag/amazon/","name":"Amazon","slug":"amazon","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/6602"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=6602"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=6602"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=6602"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=6602"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576624160,"link":"https://techcrunch.com/tag/caper/","name":"Caper","slug":"caper","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576624160"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576624160"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576624160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576624160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576624160"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576734528,"link":"https://techcrunch.com/tag/coronavirus/","name":"coronavirus","slug":"coronavirus","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576734528"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576734528"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576740177,"link":"https://techcrunch.com/tag/covid-19/","name":"COVID-19","slug":"covid-19","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576740177"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576740177"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":18014733,"link":"https://techcrunch.com/tag/devin-coldewey/","name":"Devin Coldewey","slug":"devin-coldewey","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/18014733"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=18014733"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=18014733"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=18014733"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=18014733"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":32323751,"link":"https://techcrunch.com/tag/houzz/","name":"Houzz","slug":"houzz","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/32323751"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=32323751"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=32323751"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=32323751"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=32323751"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":104568352,"link":"https://techcrunch.com/tag/instacart/","name":"Instacart","slug":"instacart","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/104568352"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=104568352"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=104568352"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=104568352"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=104568352"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":42653521,"link":"https://techcrunch.com/tag/instagram/","name":"Instagram","slug":"instagram","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/42653521"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=42653521"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=42653521"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=42653521"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=42653521"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":13879,"link":"https://techcrunch.com/tag/retail/","name":"retail","slug":"retail","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/13879"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=13879"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":80998,"link":"https://techcrunch.com/tag/shopify/","name":"Shopify","slug":"shopify","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/80998"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=80998"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=80998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=80998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=80998"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":203386092,"link":"https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=shopify-organization","name":"shopify-organization","slug":"shopify-organization","taxonomy":"_tc_cb_tag_taxonomy","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/203386092"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=203386092"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[]]}},{"id":1995923,"date":"2020-05-29T14:14:47","date_gmt":"2020-05-29T21:14:47","guid":{"rendered":"https://techcrunch.com/?p=1995923"},"modified":"2020-05-29T14:14:47","modified_gmt":"2020-05-29T21:14:47","slug":"brex-the-credit-card-for-startups-cuts-staff-amid-restructuring","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/brex-the-credit-card-for-startups-cuts-staff-amid-restructuring/","title":{"rendered":"Brex, the credit card for startups, cuts staff amid restructuring"},"content":{"rendered":"

Brex, last valued at $2.6 billion, is restructuring its credit card for startups business and cut 62 staff members, the co-founders Pedro Franceschi and Henrique Dubugras said in a blog post.

“Today we’re restructuring the company to better align our priorities with this new reality, while simultaneously accelerating our product vision. With that, I have some very sad news to share. 62 people will be leaving Brex today,” the post reads.

The cuts come as Brex’s customer base itself is struggling to stay afloat amid COVID-19: high-growth startups. The trickle-down to Brex’s core business, which depends on its customers spending money, was thus expected.

Brex has already cut some customer credit limits to mitigate some of the exposure risk,u00a0The Information reported, and Dubugras confirmed. Customers say the credit limit cuts came without warning or notice.

Additionally, the company, launched in Brazil and graduated from Y Combinator, raised $150 million recently.

When TechCrunch talked to Dubugras about the latest fundraise, the co-founder said the capital was offensive, rather than defensive.

u201cIu2019m glad this round came together, but if it hadnu2019t, we wouldu2019ve been fine,u201d he said last week. u201cThe capital is so we can play offensive while everyone else plays defensive.u201d

In the blog post, the co-founders wrote to former staffers.

“Please continue dreaming big and donu2019t lose the ambition that attracted you to Brex. Donu2019t let anything, not even a global pandemic, take that away from you. I wish we could give each one of you a hug, so instead Iu2019ll end this message like Iu2019d do it in Portuguese. Abrau00e7os, Pedro and Henrique.”

Those laid off will be provided with eight weeks of severance, their computer and equipment, and Brex will dedicate a part of its recruiting team to help find new opportunities for ex-staffers. Additionally, Brex is making adjustments to the equity cliff and has extended healthcare benefits through the end of 2020.

Brex has amassed $465 million in venture capital funding to date.

n","protected":false},"excerpt":{"rendered":"

Brex, last valued at $2.6 billion, is restructuring its credit card for startups business and cut 62 staff members, the co-founders Pedro Franceschi and Henrique Dubugras said in a blog post. “Today we’re restructuring the company to better align our priorities with this new reality, while simultaneously accelerating our product vision. With that, I have […]

n","protected":false},"author":133574362,"featured_media":1834276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"98793e8c-a4de-3246-a6e7-e96b5d09e7aa"},"categories":[15835174,17396],"tags":[576606174,26402],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/05/Henrique_Pedro-Press-Shot.jpg","shortlink":"https://tcrn.ch/2TQuoje","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":[{"slug":"brex","cb_name":"Brex","cb_slug":"brex-organization","cb_link":"https://crunchbase.com/organization/brex"}],"associatedEvent":null,"event":null,"authors":[133574362],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995923"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995923"}],"version-history":[{"count":4,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995923/revisions"}],"predecessor-version":[{"id":1995939,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995923/revisions/1995939"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995923&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1834276"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995923"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995923"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995923"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995923"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995923"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":133574362,"name":"Natasha Mascarenhas","url":"","description":"","link":"https://techcrunch.com/author/natasha-mascarenhas/","slug":"natasha-mascarenhas","avatar_urls":{"24":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/nmasc_","crunchbase":"https://www.crunchbase.com/person/natasha-mascarenhas-734f"},"position":null,"cbDescription":"

Reach Natasha via e-mail at [email protected] or through DM on Twitter @nmasc_.

After applying a fact-checking labelu00a0Tuesday to a misleading vote-by-mail tweet made by U.S. President Donald Trump, Twitter is on a roll and has labeled another of the president’s tweets — this time screening his words from casual view with what it calls a “public interest notice” that states the tweet violated its rules about glorifying violence.u00a0

Here’s how the tweet appears without further interaction (second tweet in the below screengrab):

The public interest notice replaces the substance of what Trump wrote, meaning a user has to actively click through to view the offending tweet.

Engagement options are also limited as a result by this label, meaning users can only retweet the offending tweet with a comment; they cannot like it, reply to it or vanilla retweet it.

Twitter’s notice goes on to explain why it has not removed the offending tweet entirely — and this is where the public interest element of the policy kicks in — with the company writing: “Twitter has determined that it may be in the public’s interest for the Tweet to remain accessible.”u00a0

Twitter appears to be shrugging off the president’s decision yesterday to sign an executive order targeting the legal shield that internet companies rely on to protect them from liability for user-created content — doubling down on displeasing Trump, who has accused social media platforms generally of deliberately suppressing conservative views despite plenty of evidence that ad-targeting platform algorithms actually boost outrage-fuelled content and views — which tends, conversely, to amplify conservative viewpoints.

In the latest clash, Trump had tweeted in reference to violent demonstrations taking place in Minneapolis sparked by the killing of a black man, George Floyd, by a white police officer — with the president claiming that “THUGS are dishonoring the memory of George Floyd” before threatening to send in the “Military.”

“Any difficulty and we will assume control but, when the looting starts, the shooting starts. Thank you!” Trump added — making a bald threat to use military force against civilians.

Twitter has wrestled with the issue of how to handle world leaders who break its content rules for years. Most often as a result of Trump, who routinely uses its platform to bully all manner of targets — from rival politicians to hated journalists, disobedient business leaders and even actors who displease him — as well as to dispense direct and sometimes violent threats.

Since being elected, Trump has also used Twitter’s global platform as a foreign policy weapon, firing military threats at the likes of North Korea and Iran in tweet form.

Back in 2018, for example, he teased North Korean leader Kim Jong Un with button-pushing nuclear destruction (see below tweet) — before going on to “fall in love” with the dictator when he met him in person.

n

North Korean Leader Kim Jong Un just stated that the u201cNuclear Button is on his desk at all times.u201d Will someone from his depleted and food starved regime please inform him that I too have a Nuclear Button, but it is a much bigger & more powerful one than his, and my Button works!

n

— Donald J. Trump (@realDonaldTrump) January 3, 2018

Twitter’s go-to defence for not taking offending Trump tweets down in the past has been that, as U.S. president, the substance of what the man tweets — however mad, bad and dangerous — is inherently newsworthy.

However, more recently, the company has created a policy tool that allows it to intervene — defining terms last summer around “public interest” content on Twitter.

It warned then (almost a full year ago, in June 2019) that it might place a public interest notice on tweets that would otherwise violate its rules (and therefore merit a takedown) — in order to “to provide additional context and clarity,” rather than removing the offensive tweet.

Fast forward a year and the tech giant has started applying labels to Trump’s tweets — beginning with a fact-check label earlier this week, related to the forthcoming U.S. election, and following up now with a public interest notice related to Trump glorifying violence.

So, finally, the tech giant seems to be inching toward drawing a limit-line around Trump in near real time.

Explaining its decision to badge the U.S. president’s threat to order the military to shoot looters in Minneapolis, the company writes: “This Tweet violates our policies regarding the glorification of violence based on the historical context of the last line, its connection to violence, and the risk it could inspire similar actions today.”

n

We have placed a public interest notice on this Tweet from @realdonaldtrump. https://t.co/6RHX56G2zt

n

— Twitter Comms (@TwitterComms) May 29, 2020

“We’ve taken action in the interest of preventing others from being inspired to commit violent acts, but have kept the Tweet on Twitter because it is important that the public still be able to see the Tweet given its relevance to ongoing matters of public importance,” Twitter goes on.

It also links to its policy against tweets that glorify violence — which states unequivocally [in bold]: “You may not threaten violence against an individual or a group of people.”

Back in June, when Twitter announced the “abusive behavior” label, it also warned that tweets that get screened with a public interest notice will not benefit from any algorithmic acceleration, writing: “Weu2019ll also take steps to make sure the Tweet is not algorithmically elevated on our service, to strike the right balance between enabling free expression, fostering accountability and reducing the potential harm caused by these Tweets.”

However the newsworthiness of Twitter’s decision to finally apply its own rules vis-a-vis Trump will ensure there’s plenty of non-algorithmic amplification (and no little irony).

We reached out to the company with questions about its decision to apply a public interest screen on Trump’s latest tweet but at the time of writing it had not responded.

On Wednesday night, Twitter CEO and co-founder, Jack Dorsey, put out a series of tweets defending its decision to apply a fact-check label to Trump’s earlier misleading tweets about vote-by-mail.

“This does not make us an ‘arbiter of truth,'” wrote Dorsey. “Our intention is to connect the dots of conflicting statements and show the information in dispute so people can judge for themselves. More transparency from us is critical so folks can clearly see the why behind our actions.”

n

Fact check: there is someone ultimately accountable for our actions as a company, and thatu2019s me. Please leave our employees out of this. Weu2019ll continue to point out incorrect or disputed information about elections globally. And we will admit to and own any mistakes we make.

n

— jack (@jack) May 28, 2020

Dorsey’s remarks followed pointed comments made by Facebook CEO Mark Zuckerberg to Fox News, seeking to contrast Facebook’s claimed “neutrality” when policing its platform with Twitteru2019s policy of taking a stance on issues such as political advertising (which Twitter does not allow).

u201cI just believe strongly that Facebook shouldnu2019t be the arbiter of truth of everything that people say online,u201d Zuckerberg told the conservative news station. u201cPrivate companies u2026 especially these platform companies, shouldnu2019t be in the position of doing that.u201d

It’s notable that Dorsey used Zuckerberg’s exact turn of phrase — u201carbiter of truthu201d — to reject Facebook’s attack on Twitter’s policy as a straw man argument.

Update I, Trump reacts: In early reaction to Twitter’s move the Trump administration has now quote-retweeted the offending tweet from the official White House Twitter account — reamplifying the president’s violent threat.

n

u201cThese THUGS are dishonoring the memory of George Floyd, and I wonu2019t let that happen. Just spoke to Governor Tim Walz and told him that the Military is with him all the way. Any difficulty and we will assume control but, when the looting starts, the shooting starts. Thank you!u201d https://t.co/GDwAydcAOw

n

— The White House (@WhiteHouse) May 29, 2020

Trump has also reiterated his threat to regulate social media by revoking Section 230 of the Communications Decency Act in a new series of tweets this morning — accusing Twitter of ignoring “lies & propaganda being put out by China or the Radical Left Democrat Party.”

n

Twitter is doing nothing about all of the lies & propaganda being put out by China or the Radical Left Democrat Party. They have targeted Republicans, Conservatives & the President of the United States. Section 230 should be revoked by Congress. Until then, it will be regulated!

n

— Donald J. Trump (@realDonaldTrump) May 29, 2020

Update II, Whack-a-mole: Twitter has now screened the quote-tweeted copy of Trump’s tweet that the administration sent from the White House Twitter account.

n","protected":false},"excerpt":{"rendered":"

n","protected":false},"author":39990176,"featured_media":1445369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"8cf72c21-4fdd-369a-aabc-74585fde48ef"},"categories":[3457],"tags":[189091,81819,58075,3280351,341024,130940,4333,576598102,576596359,599182,449557049],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg","shortlink":"https://tcrn.ch/2XDBtop","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":[{"slug":"jack-dorsey","cb_name":"Jack Dorsey","cb_slug":"jack-dorsey-person","cb_link":"https://crunchbase.com/person/jack-dorsey"},{"slug":"twitter","cb_name":"Twitter","cb_slug":"twitter-organization","cb_link":"https://crunchbase.com/organization/twitter"},{"slug":"facebook","cb_name":"Facebook","cb_slug":"facebook-organization","cb_link":"https://crunchbase.com/organization/facebook"},{"slug":"mark-zuckerberg","cb_name":"Mark Zuckerberg","cb_slug":"mark-zuckerberg-person","cb_link":"https://crunchbase.com/person/mark-zuckerberg"}],"associatedEvent":null,"event":null,"authors":[39990176],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995496"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995496"}],"version-history":[{"count":27,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995496/revisions"}],"predecessor-version":[{"id":1995680,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995496/revisions/1995680"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/39990176"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995496&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/39990176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1445369"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995496"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995496"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995496"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995496"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995496"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":39990176,"name":"Natasha Lomas","url":"","description":"","link":"https://techcrunch.com/author/natasha-lomas/","slug":"natasha-lomas","avatar_urls":{"24":"https://secure.gravatar.com/avatar/68a02f90ad0a6349a7b852ddce6f93e4?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/68a02f90ad0a6349a7b852ddce6f93e4?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/68a02f90ad0a6349a7b852ddce6f93e4?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/riptari","linkedin":"http://www.linkedin.com/in/nlomas","crunchbase":"https://www.crunchbase.com/person/natasha-lomas"},"position":"Writer","cbDescription":"

Natasha is a senior reporter for TechCrunch, joining September 2012, based in Europe. She joined TC after a stint reviewing smartphones for CNET UK and, prior to that, more than five years covering business technology for silicon.com (now folded into TechRepublic), where she focused on mobile and wireless, telecoms & networking, and IT skills issues. She has also freelanced for organisations including The Guardian and the BBC. Natasha holds a First Class degree in English from Cambridge University, and an MA in journalism from Goldsmiths College, University of London.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1397184383/575a81841b1b431463585c830bffd373.jpg","twitter":"riptari","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/39990176"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"author":[{"id":39990176,"name":"Natasha Lomas","url":"","description":"","link":"https://techcrunch.com/author/natasha-lomas/","slug":"natasha-lomas","avatar_urls":{"24":"https://secure.gravatar.com/avatar/68a02f90ad0a6349a7b852ddce6f93e4?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/68a02f90ad0a6349a7b852ddce6f93e4?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/68a02f90ad0a6349a7b852ddce6f93e4?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/riptari","linkedin":"http://www.linkedin.com/in/nlomas","crunchbase":"https://www.crunchbase.com/person/natasha-lomas"},"position":"Writer","cbDescription":"

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1397184383/575a81841b1b431463585c830bffd373.jpg","twitter":"riptari","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/39990176"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1445369,"date":"2017-01-30T12:23:33","slug":"trump-meets-with-small-business-leaders-at-white-house-2","type":"attachment","link":"https://techcrunch.com/trump-meets-with-small-business-leaders-at-white-house-2/","title":{"rendered":"Trump Meets With Small Business Leaders At White House"},"author":24893112,"license":{"person":"Chip Somodevilla"},"authors":[24893112],"caption":{"rendered":"

WASHINGTON, DC – JANUARY 30: U.S. President Donald Trump delivers remarks at the beginning of a meeting with small business people in the Roosevelt Room at the White House January 30, 2017 in Washington, DC. During the meeting, Trump said he will announce his ‘unbelievably highly respected’ pick to replace the late Supreme Court Antonin Scalia on Tuesday evening. (Photo by Chip Somodevilla/Getty Images)

n"},"alt_text":"","media_type":"image","mime_type":"image/jpeg","media_details":{"width":3000,"height":2000,"file":"2017/01/gettyimages-633088296.jpg","sizes":{"thumbnail":{"file":"gettyimages-633088296.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=150"},"medium":{"file":"gettyimages-633088296.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=300"},"medium_large":{"file":"gettyimages-633088296.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=1024"},"large":{"file":"gettyimages-633088296.jpg?resize=680,453","width":680,"height":453,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=680"},"1536x1536":{"file":"gettyimages-633088296.jpg?resize=1536,1024","width":1536,"height":1024,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=1536"},"2048x2048":{"file":"gettyimages-633088296.jpg?resize=2048,1365","width":2048,"height":1365,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=2048"},"guest-author-32":{"file":"gettyimages-633088296.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"gettyimages-633088296.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"gettyimages-633088296.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"gettyimages-633088296.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"gettyimages-633088296.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"gettyimages-633088296.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg?w=50"},"full":{"file":"gettyimages-633088296.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg"}},"image_meta":{"aperture":"2","credit":"Getty Images","camera":"Canon EOS 5D Mark IV","caption":"WASHINGTON, DC - JANUARY 30: U.S. President Donald Trump delivers remarks at the beginning of a meeting with small business people in the Roosevelt Room at the White House January 30, 2017 in Washington, DC. During the meeting, Trump said he will announce his 'unbelievably highly respected' pick to replace the late Supreme Court Antonin Scalia on Tuesday evening. (Photo by Chip Somodevilla/Getty Images)","created_timestamp":"1485786420","copyright":"2017 Getty Images","focal_length":"135","iso":"2500","shutter_speed":"0.0015625","title":"Trump Meets With Small Business Leaders At White House","orientation":"0","keywords":["Politics","Government","Washington","FeedRouted_Global"]},"filesize":424710},"source_url":"https://techcrunch.com/wp-content/uploads/2017/01/gettyimages-633088296.jpg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1445369"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1445369"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/24893112"}]}}],"wp:term":[[{"id":3457,"link":"https://techcrunch.com/social/","name":"Social","slug":"social","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/3457"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=3457"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=3457"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=3457"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":189091,"link":"https://techcrunch.com/tag/donald-trump/","name":"donald trump","slug":"donald-trump","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/189091"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=189091"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=189091"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=189091"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=189091"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":81819,"link":"https://techcrunch.com/tag/facebook/","name":"Facebook","slug":"facebook","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/81819"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=81819"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=81819"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=81819"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=81819"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":58075,"link":"https://techcrunch.com/tag/freedom-of-expression/","name":"Freedom of Expression","slug":"freedom-of-expression","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/58075"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=58075"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=58075"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=58075"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=58075"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":3280351,"link":"https://techcrunch.com/tag/jack-dorsey/","name":"jack dorsey","slug":"jack-dorsey","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/3280351"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=3280351"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=3280351"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=3280351"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=3280351"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":341024,"link":"https://techcrunch.com/tag/mark-zuckerberg/","name":"Mark Zuckerberg","slug":"mark-zuckerberg","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/341024"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=341024"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=341024"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=341024"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=341024"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":130940,"link":"https://techcrunch.com/tag/minneapolis/","name":"minneapolis","slug":"minneapolis","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/130940"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=130940"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=130940"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=130940"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=130940"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":4333,"link":"https://techcrunch.com/tag/north-korea/","name":"North Korea","slug":"north-korea","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/4333"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=4333"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=4333"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=4333"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=4333"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576598102,"link":"https://techcrunch.com/tag/political-advertising/","name":"Political Advertising","slug":"political-advertising","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576598102"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576598102"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576598102"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576598102"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576598102"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576596359,"link":"https://techcrunch.com/tag/social-media-platforms/","name":"social media platforms","slug":"social-media-platforms","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576596359"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576596359"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576596359"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576596359"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576596359"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":599182,"link":"https://techcrunch.com/tag/twitter/","name":"Twitter","slug":"twitter","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/599182"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=599182"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=599182"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=599182"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=599182"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[]]}},{"id":1995854,"date":"2020-05-29T12:08:08","date_gmt":"2020-05-29T19:08:08","guid":{"rendered":"https://techcrunch.com/?p=1995854"},"modified":"2020-05-29T14:03:32","modified_gmt":"2020-05-29T21:03:32","slug":"spacexs-starship-sn4-launch-vehicle-prototype-explodes-after-static-engine-fire-test","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/spacexs-starship-sn4-launch-vehicle-prototype-explodes-after-static-engine-fire-test/","title":{"rendered":"SpaceX’s Starship SN4 launch vehicle prototype explodes after static engine fire test"},"content":{"rendered":"

SpaceX had just conducted yet another static fire test of the Raptor engine in its Starship SN4 prototype launch vehicle on Friday when the test vehicle exploded on the test stand in Boca Chica, Texas. This was the fourth static fire test of this engine on this prototype, so it’s unclear what went wrong versus other static fire attempts.

This was a test in the development of Starship, a new spacecraft that SpaceX has been developing in Boca Chica. Eventually, the company hopes to use it to replace its Falcon 9 and Falcon Heavy rocket, but Starship is still very early in its development phase, whereas those vehicles are flight-proven, multiple times over.

SpaceX had just secured FAA approval to fly its Starship prototype for short, suborbital test flights. The goal was to fly this SN4 prototype for short distances following static fire testing, but that clearly won’t be possible now, as the vehicle appears to have been completely destroyed in the explosion following Friday’s test, as you can see below in the stream from NASASpaceflight.com.

The explosion occurred around 1:49 PM local time in Texas, roughly two minutes after it had completed its engine test fire. We’ve reached out to SpaceX to find out more about the cause of today’s incident, and whether anyone was hurt in the explosion. SpaceX typically takes plenty of safety precautions when running these tests, including ensuring the area is well clear of any personnel or other individuals.

This isn’t the first time one of SpaceX’s Starship prototypes has met a catastrophic end; a couple of previous test vehicles succumbed to pressure testing while being put through their paces. This is why space companies test frequently and stress test vehicles during development — to ensure that the final operational vehicles are incredibly safe and reliable when they need to be.

SpaceX is already working on additional prototypes, including assembling SN5 nearby in Boca Chica, so it’s likely to resume its testing program quickly once it can clear the test stand and move in the newest prototype. This is a completely separate endeavor from SpaceX’s work on the Commercial Crew program, so that historic first test launch with astronauts on board should proceed either Saturday or Sunday as planned, depending on weather.

n","protected":false},"excerpt":{"rendered":"

n","protected":false},"author":5302483,"featured_media":1995855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"4898fc0d-fb2b-3208-a280-8d4fee06e410"},"categories":[576702152,174,17396],"tags":[9601187,54589993,1780052,1657,21418,303232,163822,449560590,371748,576625208,449551625,1575],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif","shortlink":"https://tcrn.ch/2Xh5xY2","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":[{"slug":"spacex","cb_name":"SpaceX","cb_slug":"space-exploration-technologies-organization","cb_link":"https://crunchbase.com/organization/space-exploration-technologies"},{"slug":"federal-aviation-administration","cb_name":"Federal Aviation Administration","cb_slug":"federal-aviation-administration-organization","cb_link":"https://crunchbase.com/organization/federal-aviation-administration"}],"associatedEvent":null,"event":null,"authors":[5302483],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995854"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995854"}],"version-history":[{"count":6,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995854/revisions"}],"predecessor-version":[{"id":1995933,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995854/revisions/1995933"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/5302483"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995854&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/5302483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1995855"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995854"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995854"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995854"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995854"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995854"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":5302483,"name":"Darrell Etherington","url":"","description":"Writer covering space, science and health tech. Formerly covering automotive and mobility tech, and previously an employee of Apple and also of Shopify.","link":"https://techcrunch.com/author/darrell-etherington/","slug":"darrell-etherington","avatar_urls":{"24":"https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/188039e12983eb749171a75cfd01378d?s=96&d=identicon&r=g"},"links":{"homepage":"http://techcrunch.com","facebook":"http://www.facebook.com/darrell.etherington","twitter":"https://twitter.com/etherington","linkedin":"http://www.linkedin.com/in/etherin","crunchbase":"https://www.crunchbase.com/person/darrell-etherington"},"position":"Writer","cbDescription":"

Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple and Shopify in their respective PR departments, but he does not currently hold any stock in either company.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/lc86fsvedql5y8k06xsb","twitter":"etherington","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/5302483"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1995855,"date":"2020-05-29T11:57:09","slug":"starship-sn4-explodes","type":"attachment","link":"https://techcrunch.com/2020/05/29/spacexs-starship-sn4-launch-vehicle-prototype-explodes-after-static-engine-fire-test/starship-sn4-explodes/","title":{"rendered":"starship-sn4-explodes"},"author":5302483,"license":{"source_key":"other","source":"NASASpaceflight.com","source_url":"https://NASASpaceflight.com"},"authors":[5302483],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image/gif","media_details":{"width":900,"height":502,"file":"2020/05/starship-sn4-explodes.gif","sizes":{"thumbnail":{"file":"starship-sn4-explodes.gif?resize=150,84","width":150,"height":84,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=150"},"medium":{"file":"starship-sn4-explodes.gif?resize=300,167","width":300,"height":167,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=300"},"medium_large":{"file":"starship-sn4-explodes.gif?resize=768,428","width":768,"height":428,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=900"},"large":{"file":"starship-sn4-explodes.gif?resize=680,379","width":680,"height":379,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=680"},"guest-author-32":{"file":"starship-sn4-explodes.gif?resize=32,32","width":32,"height":32,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=32&h=32&crop=1"},"guest-author-50":{"file":"starship-sn4-explodes.gif?resize=50,50","width":50,"height":50,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=50&h=50&crop=1"},"guest-author-64":{"file":"starship-sn4-explodes.gif?resize=64,64","width":64,"height":64,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=64&h=64&crop=1"},"guest-author-96":{"file":"starship-sn4-explodes.gif?resize=96,96","width":96,"height":96,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=96&h=96&crop=1"},"guest-author-128":{"file":"starship-sn4-explodes.gif?resize=128,128","width":128,"height":128,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=128&h=128&crop=1"},"concierge-thumb":{"file":"starship-sn4-explodes.gif?resize=50,28","width":50,"height":28,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif?w=50"},"full":{"file":"starship-sn4-explodes.gif","width":900,"height":502,"mime_type":"image/gif","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"filesize":7695482},"source_url":"https://techcrunch.com/wp-content/uploads/2020/05/starship-sn4-explodes.gif","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1995855"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995855"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/5302483"}]}}],"wp:term":[[{"id":576702152,"link":"https://techcrunch.com/aerospace/","name":"Aerospace","slug":"aerospace","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576702152"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576702152"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576702152"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576702152"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":174,"link":"https://techcrunch.com/space/","name":"Space","slug":"space","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/174"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=174"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=174"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=174"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":9601187,"link":"https://techcrunch.com/tag/falcon-9/","name":"Falcon 9","slug":"falcon-9","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/9601187"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=9601187"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=9601187"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=9601187"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=9601187"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":54589993,"link":"https://techcrunch.com/tag/falcon-heavy/","name":"falcon heavy","slug":"falcon-heavy","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/54589993"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=54589993"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=54589993"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=54589993"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=54589993"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1780052,"link":"https://techcrunch.com/tag/federal-aviation-administration/","name":"Federal Aviation Administration","slug":"federal-aviation-administration","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/1780052"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=1780052"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=1780052"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=1780052"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=1780052"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1657,"link":"https://techcrunch.com/tag/florida/","name":"florida","slug":"florida","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/1657"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=1657"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=1657"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=1657"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=1657"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":21418,"link":"https://techcrunch.com/tag/outer-space/","name":"outer space","slug":"outer-space","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/21418"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=21418"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=21418"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=21418"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=21418"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":303232,"link":"https://techcrunch.com/tag/raptor/","name":"raptor","slug":"raptor","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/303232"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=303232"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=303232"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=303232"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=303232"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":163822,"link":"https://techcrunch.com/tag/spacecraft/","name":"spacecraft","slug":"spacecraft","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/163822"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=163822"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=163822"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=163822"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=163822"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":449560590,"link":"https://techcrunch.com/tag/spaceflight/","name":"spaceflight","slug":"spaceflight","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/449560590"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=449560590"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449560590"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449560590"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449560590"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":371748,"link":"https://techcrunch.com/tag/spacex/","name":"SpaceX","slug":"spacex","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/371748"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=371748"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=371748"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=371748"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=371748"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576625208,"link":"https://techcrunch.com/tag/spacex-starship/","name":"spacex starship","slug":"spacex-starship","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576625208"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576625208"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576625208"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576625208"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576625208"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[]]}}],"ec":[{"id":1995690,"date":"2020-05-29T10:29:41","date_gmt":"2020-05-29T17:29:41","guid":{"rendered":"https://techcrunch.com/?p=1995690"},"modified":"2020-05-29T10:29:41","modified_gmt":"2020-05-29T17:29:41","slug":"the-best-investment-every-digital-brand-can-make-during-the-covid-19-pandemic","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/the-best-investment-every-digital-brand-can-make-during-the-covid-19-pandemic/","title":{"rendered":"The best investment every digital brand can make during the COVID-19 pandemic"},"content":{"rendered":"

ntt

ntttttttSteve TannttttttContributorntt

nnttt

nntt

nttSteve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe.t

ntnt

Intuitively, stores that sell online should be making a killing during the COVID-19 pandemic. After all, everyone is stuck at home u2014 and understandably more willing to shop online instead of at a traditional retailer to avoid putting themselves and others at medical risk. But the truth is, most smaller online stores have seen better days.

The primary challenge is that smaller shops often donu2019t have the logistics networks that companies like Amazon do. Consequently, theyu2019re seeing substantially delayed delivery timelines, especially if they ship internationally. Customers obviously arenu2019t thrilled about that reality. And in many cases, theyu2019re requesting refunds at a staggering rate.

I saw this play out firsthand in April. At that point, my stores were down 20% or in some cases even 30% in revenue. Needless to say, my team was freaking out. But thereu2019s one thing we did that helped us increase our revenue over 200% since the pandemic, decrease refund requests and even strengthen our existing customer relationships.

We implemented a 24-hour live chat in all of our stores. Hereu2019s why it worked for us and why every digital brand should be doing it too.

Avoid the common u2018unreachabilityu2019 frustration

When I started my first online store in 2006, challenges that bogged my team down often meant that my teamu2019s first priority became resolving those challenges so that we could serve our customers faster. But admittedly, when these challenges came up, it became more difficult to balance communicating with our customers and resolving the issues that prevented us from fulfilling their orders quickly.

","protected":false},"excerpt":{"rendered":"

Customers donu2019t just forget about the companies that treated them well u2014 and post-crisis, theyu2019ll be more likely to return to the vendors who gave them a good experience.

n","protected":false},"author":133574325,"featured_media":1900243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"9b913ff7-9be3-34b6-af02-741033eac38e"},"categories":[25515,11160,576737633,576754164,576698407,20429,576633018],"tags":[576734528,576740177,102821,103259,175,576651200,30060,135742,13879],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg","shortlink":"https://tcrn.ch/2XcqByA","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.34,"tc_cb_mapping":[],"associatedEvent":null,"event":null,"authors":[1995692],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995690"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995690"}],"version-history":[{"count":7,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995690/revisions"}],"predecessor-version":[{"id":1995785,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995690/revisions/1995785"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/guest-authors/steve-tan"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995690&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1900243"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995690"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995690"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995690"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995690"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995690"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":1995692,"name":"Steve Tan","link":"https://techcrunch.com/author/steve-tan/","description":"Steve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe.","slug":"steve-tan","links":{"twitter":""},"position":"Contributor","cbDescription":"Steve Tan is a Singapore-based serial entrepreneur and full-stack digital marketer with over 14 years of hands-on experience who is also the CEO and founder of Super Tan Brothers Pte. Ltd, which operates e-commerce, software, logistics, marketing, educational and investment companies around the globe.","cbAvatar":"","twitter":""}],"author":[{"id":133574325,"name":"Walter Thompson","url":"https://anchor.fm/thegoldencity","description":"Senior Editor Walter Thompson manages TechCrunch's guest post program and Extra Crunch, our premium content service. A seasoned startup veteran, he previously worked as City Editor for Hoodline, a hyperlocal news service.rnrnAn award-winning journalist, Walter also hosts The Golden City, a podcast that presents stories from San Francisco's past, present and future.","link":"https://techcrunch.com/author/walter-thompson/","slug":"walter-thompson","avatar_urls":{"24":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=96&d=identicon&r=g"},"links":{"homepage":"https://walterthompson.blog/","facebook":"https://www.facebook.com/walterlthompsoniv","twitter":"https://twitter.com/yourprotagonist","linkedin":"https://linkedin.com/heywalterthompson","crunchbase":"https://www.crunchbase.com/person/walter-thompson"},"position":"Senior Editor","cbDescription":"","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/rh5glskknww13wae8ts3","twitter":"yourprotagonist","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1900243,"date":"2019-10-21T07:03:37","slug":"silhouette-of-male-hand-typing-on-laptop-keyboard-at-night-2","type":"attachment","link":"https://techcrunch.com/2019/10/21/nordvpn-confirms-it-was-hacked/silhouette-of-male-hand-typing-on-laptop-keyboard-at-night-2/","title":{"rendered":"Silhouette of male hand typing on laptop keyboard at night"},"author":133574210,"license":{"source_key":"getty images"},"authors":[133574210],"caption":{"rendered":"

GettyImages 512136509

n"},"alt_text":"GettyImages 512136509","media_type":"image","mime_type":"image/jpeg","media_details":{"width":2000,"height":1499,"file":"2019/10/GettyImages-512136509.jpg","sizes":{"thumbnail":{"file":"GettyImages-512136509.jpg?resize=150,112","width":150,"height":112,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=150"},"medium":{"file":"GettyImages-512136509.jpg?resize=300,225","width":300,"height":225,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=300"},"medium_large":{"file":"GettyImages-512136509.jpg?resize=768,576","width":768,"height":576,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=1024"},"large":{"file":"GettyImages-512136509.jpg?resize=680,510","width":680,"height":510,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=680"},"1536x1536":{"file":"GettyImages-512136509.jpg?resize=1536,1151","width":1536,"height":1151,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=1536"},"guest-author-32":{"file":"GettyImages-512136509.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"GettyImages-512136509.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"GettyImages-512136509.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"GettyImages-512136509.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"GettyImages-512136509.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"GettyImages-512136509.jpg?resize=50,37","width":50,"height":37,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg?w=50"},"full":{"file":"GettyImages-512136509.jpg","width":1024,"height":767,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg"}},"image_meta":{"aperture":"0","credit":"Getty Images/Cultura RF","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Silhouette of male hand typing on laptop keyboard at night","orientation":"0","keywords":["typing,silhouette,mystery,secrecy,desk,hand,only one mature man,"]},"filesize":1147459},"source_url":"https://techcrunch.com/wp-content/uploads/2019/10/GettyImages-512136509.jpg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1900243"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1900243"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574210"}]}}],"wp:term":[[{"id":25515,"link":"https://techcrunch.com/column/","name":"Column","slug":"column","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/25515"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=25515"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":11160,"link":"https://techcrunch.com/ecommerce/","name":"eCommerce","slug":"ecommerce","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/11160"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=11160"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576737633,"link":"https://techcrunch.com/extra-crunch/","name":"Extra Crunch","slug":"extra-crunch","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576737633"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576754164,"link":"https://techcrunch.com/extra-crunch/growth-and-monetization/","name":"Growth and Monetization","slug":"growth-and-monetization","taxonomy":"category","parent":576737633,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576754164"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"up":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576754164"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576754164"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576754164"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576698407,"link":"https://techcrunch.com/verified-experts/growth-marketing/","name":"Growth Marketing","slug":"growth-marketing","taxonomy":"category","parent":576633018,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576698407"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"up":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories/576633018"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576698407"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576698407"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576698407"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":20429,"link":"https://techcrunch.com/startups/","name":"Startups","slug":"startups","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/20429"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576633018,"link":"https://techcrunch.com/verified-experts/","name":"Verified Experts","slug":"verified-experts","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576633018"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576633018"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576633018"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576633018"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":576734528,"link":"https://techcrunch.com/tag/coronavirus/","name":"coronavirus","slug":"coronavirus","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576734528"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576734528"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576740177,"link":"https://techcrunch.com/tag/covid-19/","name":"COVID-19","slug":"covid-19","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576740177"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576740177"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":102821,"link":"https://techcrunch.com/tag/customer-relationship-management/","name":"customer relationship management","slug":"customer-relationship-management","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/102821"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=102821"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=102821"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=102821"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=102821"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":103259,"link":"https://techcrunch.com/tag/customer-support/","name":"customer support","slug":"customer-support","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/103259"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=103259"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=103259"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=103259"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=103259"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":175,"link":"https://techcrunch.com/tag/marketing/","name":"Marketing","slug":"marketing","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/175"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=175"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=175"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=175"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=175"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576651200,"link":"https://techcrunch.com/tag/marketing-strategy/","name":"marketing strategy","slug":"marketing-strategy","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576651200"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576651200"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576651200"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576651200"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576651200"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":30060,"link":"https://techcrunch.com/tag/online-shopping/","name":"online shopping","slug":"online-shopping","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/30060"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=30060"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=30060"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=30060"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=30060"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":135742,"link":"https://techcrunch.com/tag/online-stores/","name":"online stores","slug":"online-stores","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/135742"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=135742"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=135742"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=135742"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=135742"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":13879,"link":"https://techcrunch.com/tag/retail/","name":"retail","slug":"retail","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/13879"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=13879"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[]]}},{"id":1995406,"date":"2020-05-29T07:18:48","date_gmt":"2020-05-29T14:18:48","guid":{"rendered":"https://techcrunch.com/?p=1995406"},"modified":"2020-05-29T09:47:32","modified_gmt":"2020-05-29T16:47:32","slug":"how-startups-can-leverage-elastic-services-for-cost-optimization","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/how-startups-can-leverage-elastic-services-for-cost-optimization/","title":{"rendered":"How startups can leverage elastic services for cost optimization"},"content":{"rendered":"

ntt

ntttttttJoey LeinttttttContributorntt

nntttt

ntttntttttnttttntt

nttt

nntt

nttJoey Lei is director of service management at Synoptek, a global systems integrator and managed services provider. Prior to joining Synoptek, he was a lead product manager for Dell EMCu2019s Data Protection Division and was a founding product manager for Dell EMC PowerProtect Data Manager, Dell EMCu2019s newest generation data protection and data management solution.t

ntnt

Due to COVID-19, business continuity has been put to the test for many companies in the manufacturing, agriculture, transport, hospitality, energy and retail sectors. Cost reduction is the primary focus of companies in these sectors due to massive losses in revenue caused by this pandemic. The other side of the crisis is, however, significantly different.

Companies in industries such as medical, government and financial services, as well as cloud-native tech startups that are providing essential services, have experienced a considerable increase in their operational demands — leading to rising operational costs. Irrespective of the industry your company belongs to, and whether your company is experiencing reduced or increased operations, cost optimization is a reality for all companies to ensure a sustained existence.

One of the most reliable measures for cost optimization at this stage is to leverage elastic services designed to grow or shrink according to demand, such as cloud and managed services. A modern product with a cloud-native architecture can auto-scale cloud consumption to mitigate lost operational demand. What may not have been obvious to startup leaders is a strategy often employed by incumbent, mature enterprises — achieving cost optimization by leveraging managed services providers (MSPs). MSPs enable organizations to repurpose full-time staff members from impacted operations to more strategic product lines or initiatives.

Why companies need cost optimization in the long run

","protected":false},"excerpt":{"rendered":"

The landscape shifts quickly, but managed services providers enable organizations to repurpose full-time staff members from impacted operations to more strategic product lines or initiatives.

n","protected":false},"author":133574325,"featured_media":1995412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"a26b1954-dc10-3be0-ba76-a37d25be5d17"},"categories":[24405894,25515,449557044,576737633,15835174,576754164,576605952,20429],"tags":[576619091,1715866,576666023,576734528,576740177,8590,53015,448333251,9675,51999,789831],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg","shortlink":"https://tcrn.ch/2TT0TNL","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.44,"tc_cb_mapping":[],"associatedEvent":null,"event":null,"authors":[1995403],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995406"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995406"}],"version-history":[{"count":6,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995406/revisions"}],"predecessor-version":[{"id":1995762,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995406/revisions/1995762"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/guest-authors/joey-lei"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995406&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1995412"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995406"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995406"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995406"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995406"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995406"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":1995403,"name":"Joey Lei","link":"https://techcrunch.com/author/joey-lei/","description":"Joey Lei is director of service management at Synoptek, a global systems integrator and managed services provider. Prior to joining Synoptek, he was a lead product manager for Dell EMCu2019s Data Protection Division and was a founding product manager for Dell EMC PowerProtect Data Manager, Dell EMCu2019s newest generation data protection and data management solution.","slug":"joey-lei","links":{"twitter":"Synoptek"},"position":"Contributor","cbDescription":"Joey Lei is director of service management at Synoptek, a global systems integrator and managed services provider. Prior to joining Synoptek, he was a lead product manager for Dell EMCu2019s Data Protection Division and was a founding product manager for Dell EMC PowerProtect Data Manager, Dell EMCu2019s newest generation data protection and data management solution.","cbAvatar":"https://techcrunch.com/wp-content/uploads/2020/05/joeylei.jpg?w=143","twitter":"Synoptek"}],"author":[{"id":133574325,"name":"Walter Thompson","url":"https://anchor.fm/thegoldencity","description":"Senior Editor Walter Thompson manages TechCrunch's guest post program and Extra Crunch, our premium content service. A seasoned startup veteran, he previously worked as City Editor for Hoodline, a hyperlocal news service.rnrnAn award-winning journalist, Walter also hosts The Golden City, a podcast that presents stories from San Francisco's past, present and future.","link":"https://techcrunch.com/author/walter-thompson/","slug":"walter-thompson","avatar_urls":{"24":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=96&d=identicon&r=g"},"links":{"homepage":"https://walterthompson.blog/","facebook":"https://www.facebook.com/walterlthompsoniv","twitter":"https://twitter.com/yourprotagonist","linkedin":"https://linkedin.com/heywalterthompson","crunchbase":"https://www.crunchbase.com/person/walter-thompson"},"position":"Senior Editor","cbDescription":"","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/rh5glskknww13wae8ts3","twitter":"yourprotagonist","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1995412,"date":"2020-05-28T15:21:13","slug":"us-dollar-banknote-stretched-on-red-background","type":"attachment","link":"https://techcrunch.com/2020/05/29/how-startups-can-leverage-elastic-services-for-cost-optimization/us-dollar-banknote-stretched-on-red-background/","title":{"rendered":"US dollar banknote stretched on red background"},"author":133574325,"license":{"source_key":"getty images","person":"BreakingTheWalls","person_url":"https://www.gettyimages.com/search/photographer?family=creative&photographer=BreakingTheWalls"},"authors":[133574325],"caption":{"rendered":"

Close up one hundred US dollar paper currency banknote pulled and stretched over red background with copy space, high angle view (Close up one hundred US dollar paper currency banknote pulled and stretched over red background with copy space, high ang

n"},"alt_text":"","media_type":"image","mime_type":"image/jpeg","media_details":{"width":1000,"height":586,"file":"2020/05/GettyImages-1161990255.jpg","sizes":{"thumbnail":{"file":"GettyImages-1161990255.jpg?resize=150,88","width":150,"height":88,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=150"},"medium":{"file":"GettyImages-1161990255.jpg?resize=300,176","width":300,"height":176,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=300"},"medium_large":{"file":"GettyImages-1161990255.jpg?resize=768,450","width":768,"height":450,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=1000"},"large":{"file":"GettyImages-1161990255.jpg?resize=680,398","width":680,"height":398,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=680"},"guest-author-32":{"file":"GettyImages-1161990255.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"GettyImages-1161990255.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"GettyImages-1161990255.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"GettyImages-1161990255.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"GettyImages-1161990255.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"GettyImages-1161990255.jpg?resize=50,29","width":50,"height":29,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg?w=50"},"full":{"file":"GettyImages-1161990255.jpg","width":1000,"height":586,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg"}},"image_meta":{"aperture":"0","credit":"Getty Images/iStockphoto","camera":"","caption":"Close up one hundred US dollar paper currency banknote pulled and stretched over red background with copy space, high angle view (Close up one hundred US dollar paper currency banknote pulled and stretched over red background with copy space, high ang","created_timestamp":"1524355200","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"US dollar banknote stretched on red background","orientation":"0","keywords":["volatility"]},"filesize":381654},"source_url":"https://techcrunch.com/wp-content/uploads/2020/05/GettyImages-1161990255.jpg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1995412"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995412"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}]}}],"wp:term":[[{"id":24405894,"link":"https://techcrunch.com/cloud-2/","name":"Cloud","slug":"cloud-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/24405894"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=24405894"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=24405894"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=24405894"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":25515,"link":"https://techcrunch.com/column/","name":"Column","slug":"column","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/25515"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=25515"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":449557044,"link":"https://techcrunch.com/enterprise/","name":"Enterprise","slug":"enterprise","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/449557044"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449557044"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557044"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557044"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576737633,"link":"https://techcrunch.com/extra-crunch/","name":"Extra Crunch","slug":"extra-crunch","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576737633"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":15835174,"link":"https://techcrunch.com/finance-2/","name":"Finance","slug":"finance-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/15835174"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=15835174"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=15835174"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=15835174"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576754164,"link":"https://techcrunch.com/extra-crunch/growth-and-monetization/","name":"Growth and Monetization","slug":"growth-and-monetization","taxonomy":"category","parent":576737633,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576754164"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"up":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576754164"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576754164"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576754164"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576605952,"link":"https://techcrunch.com/saas/","name":"SaaS","slug":"saas","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576605952"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576605952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576605952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576605952"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":20429,"link":"https://techcrunch.com/startups/","name":"Startups","slug":"startups","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/20429"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":576619091,"link":"https://techcrunch.com/tag/business-process-management/","name":"business process management","slug":"business-process-management","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576619091"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576619091"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576619091"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576619091"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576619091"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1715866,"link":"https://techcrunch.com/tag/cloud-computing/","name":"cloud computing","slug":"cloud-computing","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/1715866"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=1715866"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=1715866"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=1715866"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=1715866"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576666023,"link":"https://techcrunch.com/tag/cloud-infrastructure/","name":"cloud infrastructure","slug":"cloud-infrastructure","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576666023"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576666023"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576666023"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576666023"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576666023"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576734528,"link":"https://techcrunch.com/tag/coronavirus/","name":"coronavirus","slug":"coronavirus","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576734528"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576734528"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576740177,"link":"https://techcrunch.com/tag/covid-19/","name":"COVID-19","slug":"covid-19","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576740177"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576740177"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":8590,"link":"https://techcrunch.com/tag/economy/","name":"economy","slug":"economy","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/8590"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=8590"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=8590"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=8590"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=8590"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":53015,"link":"https://techcrunch.com/tag/financial-services/","name":"financial services","slug":"financial-services","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/53015"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=53015"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=53015"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=53015"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=53015"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":448333251,"link":"https://techcrunch.com/tag/managed-services/","name":"managed services","slug":"managed-services","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/448333251"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=448333251"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=448333251"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=448333251"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=448333251"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":9675,"link":"https://techcrunch.com/tag/manufacturing/","name":"manufacturing","slug":"manufacturing","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/9675"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=9675"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=9675"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=9675"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=9675"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":51999,"link":"https://techcrunch.com/tag/pricing/","name":"Pricing","slug":"pricing","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/51999"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=51999"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=51999"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=51999"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=51999"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[]]}},{"id":1995581,"date":"2020-05-29T09:45:06","date_gmt":"2020-05-29T16:45:06","guid":{"rendered":"https://techcrunch.com/?p=1995581"},"modified":"2020-05-29T09:45:06","modified_gmt":"2020-05-29T16:45:06","slug":"tinyml-is-giving-hardware-new-life","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/tinyml-is-giving-hardware-new-life/","title":{"rendered":"TinyML is giving hardware new life"},"content":{"rendered":"

n

nt

ntt

ntttttttAdam BenzionnttttttContributorntt

nntttt

ntttntttttnttttntt

nttt

nntt

ntt A serial entrepreneur, writer, and tech investor, Adam Benzion is the co-founder of Hackster.io, the world's largest community for hardware developers.t

ntnt

n

Aluminum and iconography are no longer enough for a product to get noticed in the marketplace. Today, great products need to be useful and deliver an almost magical experience, something that becomes an extension of life. Tiny Machine Learning (TinyML) is the latest embedded software technology that moves hardware into that almost magical realm, where machines can automatically learn and grow through use, like a primitive human brain.

n

Until now building machine learning (ML) algorithms for hardware meant complex mathematical modesu00a0based on sample data, known as “training data,u201d in order to make predictions or decisions without being explicitly programmed to do so. And if this sounds complex and expensive to build, it is. On top of that, traditionally ML-related tasks were translated to the cloud, creating latency, consuming scarce power and putting machines at the mercy of connection speeds. Combined, these constraints made computing at the edge slower, more expensive and less predictable.

n

But thanks to recent advances, companies are turning to TinyML as the latest trend in building product intelligence. Arduino, the company best known for open-source hardware is making TinyML available for millions of developers. Together with Edge Impulse, they are turning the ubiquitous Arduino board into a powerful embedded ML platform, like the Arduino Nano 33 BLE Sense and other 32-bit boards. With this partnership you can run powerful learning models based on artificial neural networks (ANN) reaching and sampling tiny sensors along with low-powered microcontrollers.

n

Over the past year great strides were made in making deep learning models smaller, faster and runnable on embedded hardware through projects like TensorFlow Lite for Microcontrollers, uTensor and Armu2019s CMSIS-NN. But building a quality dataset, extracting the right features, training and deploying these models is still complicated. TinyML was the missing link between edge hardware and device intelligence now coming to fruition.

n

Tiny devices with not-so-tiny brains

","protected":false},"excerpt":{"rendered":"

Today and going forward, billions of tiny devices will act as an extension of our brains, feelings and emotions as a natural extension of everyday life.

n","protected":false},"author":133574325,"featured_media":1995660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"8fb2cc5d-efb8-3d37-8344-d7c9008d8360"},"categories":[424613844,576596927,24405894,25515,576737633,449557086,449223024,576754162,449546991,576605952,133183],"tags":[134289,449556651,576734528,576740177,1131271,576597868,30181,40978,9675,576599028,448043890,1234386],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg","shortlink":"https://tcrn.ch/3dgINNl","rapidData":{"pt":"","pct":""},"featured":true,"subtitle":"The latest embedded software technology moves hardware into an almost magical realm","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.43,"tc_cb_mapping":[{"slug":"arduino","cb_name":"Arduino","cb_slug":"arduino-organization","cb_link":"https://crunchbase.com/organization/arduino"}],"associatedEvent":null,"event":null,"authors":[1995583],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995581"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995581"}],"version-history":[{"count":6,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995581/revisions"}],"predecessor-version":[{"id":1995759,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995581/revisions/1995759"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/guest-authors/adam-benzion"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995581&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1995660"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995581"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995581"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995581"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995581"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995581"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":1995583,"name":"Adam Benzion","link":"https://techcrunch.com/author/adam-benzion/","description":" A serial entrepreneur, writer, and tech investor, Adam Benzion is the co-founder of Hackster.io, the world's largest community for hardware developers.","slug":"adam-benzion","links":{"twitter":"adambenzion"},"position":"Contributor","cbDescription":" A serial entrepreneur, writer, and tech investor, Adam Benzion is the co-founder of Hackster.io, the world's largest community for hardware developers.","cbAvatar":"","twitter":"adambenzion"}],"author":[{"id":133574325,"name":"Walter Thompson","url":"https://anchor.fm/thegoldencity","description":"Senior Editor Walter Thompson manages TechCrunch's guest post program and Extra Crunch, our premium content service. A seasoned startup veteran, he previously worked as City Editor for Hoodline, a hyperlocal news service.rnrnAn award-winning journalist, Walter also hosts The Golden City, a podcast that presents stories from San Francisco's past, present and future.","link":"https://techcrunch.com/author/walter-thompson/","slug":"walter-thompson","avatar_urls":{"24":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/c48baf5e713b4021e7aa245ebd096727?s=96&d=identicon&r=g"},"links":{"homepage":"https://walterthompson.blog/","facebook":"https://www.facebook.com/walterlthompsoniv","twitter":"https://twitter.com/yourprotagonist","linkedin":"https://linkedin.com/heywalterthompson","crunchbase":"https://www.crunchbase.com/person/walter-thompson"},"position":"Senior Editor","cbDescription":"","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/rh5glskknww13wae8ts3","twitter":"yourprotagonist","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1995660,"date":"2020-05-29T07:54:24","slug":"arduino-nano-33","type":"attachment","link":"https://techcrunch.com/2020/05/29/tinyml-is-giving-hardware-new-life/arduino-nano-33/","title":{"rendered":"arduino nano 33"},"author":133574325,"license":{"source_key":"other","person":"hackster.io","person_url":"https://www.hackster.io/team-vail/comp-554-fall-19-tinyml-final-project-wake-word-detection-1e3e49"},"authors":[133574325],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image/jpeg","media_details":{"width":900,"height":675,"file":"2020/05/arduino-nano-33.jpeg","sizes":{"thumbnail":{"file":"arduino-nano-33.jpeg?resize=150,113","width":150,"height":113,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=150"},"medium":{"file":"arduino-nano-33.jpeg?resize=300,225","width":300,"height":225,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=300"},"medium_large":{"file":"arduino-nano-33.jpeg?resize=768,576","width":768,"height":576,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=900"},"large":{"file":"arduino-nano-33.jpeg?resize=680,510","width":680,"height":510,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=680"},"guest-author-32":{"file":"arduino-nano-33.jpeg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=32&h=32&crop=1"},"guest-author-50":{"file":"arduino-nano-33.jpeg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=50&h=50&crop=1"},"guest-author-64":{"file":"arduino-nano-33.jpeg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=64&h=64&crop=1"},"guest-author-96":{"file":"arduino-nano-33.jpeg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=96&h=96&crop=1"},"guest-author-128":{"file":"arduino-nano-33.jpeg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"arduino-nano-33.jpeg?resize=50,38","width":50,"height":38,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg?w=50"},"full":{"file":"arduino-nano-33.jpeg","width":900,"height":675,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"filesize":76012},"source_url":"https://techcrunch.com/wp-content/uploads/2020/05/arduino-nano-33.jpeg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1995660"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995660"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574325"}]}}],"wp:term":[[{"id":424613844,"link":"https://techcrunch.com/artificial-intelligence-2/","name":"Artificial Intelligence","slug":"artificial-intelligence-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/424613844"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=424613844"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=424613844"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=424613844"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576596927,"link":"https://techcrunch.com/biotech/","name":"Biotech","slug":"biotech","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576596927"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576596927"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576596927"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576596927"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":24405894,"link":"https://techcrunch.com/cloud-2/","name":"Cloud","slug":"cloud-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/24405894"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=24405894"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=24405894"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=24405894"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":25515,"link":"https://techcrunch.com/column/","name":"Column","slug":"column","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/25515"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=25515"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=25515"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576737633,"link":"https://techcrunch.com/extra-crunch/","name":"Extra Crunch","slug":"extra-crunch","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576737633"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":449557086,"link":"https://techcrunch.com/gadgets/","name":"Gadgets","slug":"gadgets","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/449557086"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449557086"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557086"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557086"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":449223024,"link":"https://techcrunch.com/hardware/","name":"Hardware","slug":"hardware","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/449223024"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449223024"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449223024"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449223024"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576754162,"link":"https://techcrunch.com/extra-crunch/market-analysis/","name":"Market Analysis","slug":"market-analysis","taxonomy":"category","parent":576737633,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576754162"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"up":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576754162"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576754162"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576754162"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":449546991,"link":"https://techcrunch.com/robotics/","name":"Robotics","slug":"robotics","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/449546991"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449546991"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449546991"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449546991"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576605952,"link":"https://techcrunch.com/saas/","name":"SaaS","slug":"saas","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576605952"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576605952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576605952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576605952"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":134289,"link":"https://techcrunch.com/tag/arduino/","name":"arduino","slug":"arduino","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/134289"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=134289"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=134289"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=134289"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=134289"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":449556651,"link":"https://techcrunch.com/tag/artificial-neural-networks/","name":"artificial neural networks","slug":"artificial-neural-networks","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/449556651"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=449556651"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449556651"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449556651"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449556651"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576734528,"link":"https://techcrunch.com/tag/coronavirus/","name":"coronavirus","slug":"coronavirus","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576734528"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576734528"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576740177,"link":"https://techcrunch.com/tag/covid-19/","name":"COVID-19","slug":"covid-19","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576740177"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576740177"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1131271,"link":"https://techcrunch.com/tag/deep-learning/","name":"deep learning","slug":"deep-learning","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/1131271"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=1131271"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=1131271"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=1131271"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=1131271"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576597868,"link":"https://techcrunch.com/tag/drug-development/","name":"drug development","slug":"drug-development","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576597868"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576597868"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576597868"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576597868"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576597868"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":30181,"link":"https://techcrunch.com/tag/embedded-systems/","name":"embedded systems","slug":"embedded-systems","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/30181"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=30181"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=30181"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=30181"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=30181"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":40978,"link":"https://techcrunch.com/tag/machine-learning/","name":"machine learning","slug":"machine-learning","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/40978"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=40978"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=40978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=40978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=40978"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":9675,"link":"https://techcrunch.com/tag/manufacturing/","name":"manufacturing","slug":"manufacturing","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/9675"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=9675"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=9675"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=9675"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=9675"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576599028,"link":"https://techcrunch.com/tag/ml/","name":"ML","slug":"ml","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576599028"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576599028"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576599028"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576599028"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576599028"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[]]}},{"id":1995808,"date":"2020-05-29T12:32:13","date_gmt":"2020-05-29T19:32:13","guid":{"rendered":"https://techcrunch.com/?p=1995808"},"modified":"2020-05-29T13:03:15","modified_gmt":"2020-05-29T20:03:15","slug":"4-views-on-the-future-of-retail-the-check-out-process-and-lines","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/4-views-on-the-future-of-retail-the-check-out-process-and-lines/","title":{"rendered":"4 views on the future of retail and the shopping experience"},"content":{"rendered":"

The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard.

n

As the pandemic drags on, temporary halts are becoming permanent closures, whether itu2019s the coffee shop next door, a historic bar or a well-known lifestyle brand.

n

But while the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Their resilience and innovation means retail will look and fee different when the world reopens.

n

We gathered four views on the future of retail from the TechCrunch team:

n

n

Natasha Mascarenhas says retailers will need to find new ways to sell aspirational products u2014 and what was once cringe-worthy might now be considered innovative.

n

Devin Coldewey sees businesses adopting a slew of creative digital services to prepare for the future and empower them without Amazonu2019s platform.

n

Greg Kumparak thinks the delivery and curbside pickup trends will move from pandemic-essentials to everyday occurrences. He thinks that retailers will need to find new ways to appeal to consumers in a u201cshopping-by-proxyu201d world.

n

Lucas Matney views a revitalized interest in technology around the checkout process, as retailers look for ways to make the purchasing experience more seamless (and less high-touch).

n

n

Alexa, how do I look?

n

Natasha Mascarenhas

n

","protected":false},"excerpt":{"rendered":"

While the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Their resilience and innovation means retail will look and fee different when the world reopens.

n","protected":false},"author":133574362,"featured_media":1747096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"ef00c584-bef2-3eb4-9e7e-12364508b546"},"categories":[11160,576737633,576754162,576597428,3457,17396],"tags":[6602,576624160,576734528,576740177,18014733,32323751,104568352,42653521,13879,80998,576598837],"crunchbase_tag":[203386092],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png","shortlink":"https://tcrn.ch/2AhUMM3","rapidData":{"pt":"","pct":""},"featured":true,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.14,"tc_cb_mapping":[{"slug":"amazon","cb_name":"Amazon","cb_slug":"amazon-organization","cb_link":"https://crunchbase.com/organization/amazon"},{"slug":"instacart","cb_name":"Instacart","cb_slug":"instacart-organization","cb_link":"https://crunchbase.com/organization/instacart"},{"slug":"devin-coldewey","cb_name":"Devin Coldewey","cb_slug":"devin-coldewey-person","cb_link":"https://crunchbase.com/person/devin-coldewey"},{"slug":"caper","cb_name":"Caper","cb_slug":"caper-organization","cb_link":"https://crunchbase.com/organization/caper"},{"slug":"instagram","cb_name":"Instagram","cb_slug":"instagram-organization","cb_link":"https://crunchbase.com/organization/instagram"},{"slug":"houzz","cb_name":"Houzz","cb_slug":"houzz-organization","cb_link":"https://crunchbase.com/organization/houzz"},{"slug":"instacart","cb_name":"Instacart","cb_slug":"instacart-organization","cb_link":"https://crunchbase.com/organization/instacart"},{"slug":"standard-cognition","cb_name":"Standard Cognition","cb_slug":"standard-cognition-organization","cb_link":"https://crunchbase.com/organization/standard-cognition"},{"slug":"houzz","cb_name":"Houzz","cb_slug":"houzz-organization","cb_link":"https://crunchbase.com/organization/houzz"},{"slug":"shopify","cb_name":"Shopify","cb_slug":"shopify-organization","cb_link":"https://crunchbase.com/organization/shopify"}],"associatedEvent":null,"event":null,"authors":[133574362,12084691,5188242,89192944],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995808"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995808"}],"version-history":[{"count":0,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995808/revisions"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"},{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/12084691"},{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/5188242"},{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/89192944"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995808&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1747096"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995808"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995808"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995808"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995808"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995808"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":133574362,"name":"Natasha Mascarenhas","url":"","description":"","link":"https://techcrunch.com/author/natasha-mascarenhas/","slug":"natasha-mascarenhas","avatar_urls":{"24":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/nmasc_","crunchbase":"https://www.crunchbase.com/person/natasha-mascarenhas-734f"},"position":null,"cbDescription":"

Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.

nn

Reach Natasha via e-mail at [email protected] or through DM on Twitter @nmasc_.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/x9fberhwpqwxusvvlxfj","twitter":"nmasc_","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}},{"id":12084691,"name":"Devin Coldewey","url":"https://coldewey.cc","description":"","link":"https://techcrunch.com/author/devin-coldewey/","slug":"devin-coldewey","avatar_urls":{"24":"https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/69fae9a8a3933fa91e81c086b8eee14a?s=96&d=identicon&r=g"},"links":{"homepage":"http://techcrunch.com/author/tcdevin","twitter":"http://twitter.com/techcrunch","linkedin":"http://www.linkedin.com/company/techcrunch","crunchbase":"https://www.crunchbase.com/person/devin-coldewey"},"position":"Writer & Photographer","cbDescription":"

Devin Coldewey is a Seattle-based writer and photographer. He first wrote for TechCrunch in 2007. He has also written for MSNBC.com, NBC News, DPReview, The Economist/GE's Look Ahead, and others.

nn

His personal website is coldewey.cc.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1458774381/r4iwkrm6qsw3n2ximghe.jpg","twitter":"techcrunch","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/12084691"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}},{"id":5188242,"name":"Greg Kumparak","url":"","description":"","link":"https://techcrunch.com/author/greg-kumparak/","slug":"greg-kumparak","avatar_urls":{"24":"https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/9b107c9f9a43a21d8c93fcdefcc97dcd?s=96&d=identicon&r=g"},"links":{"homepage":"http://www.kumparak.com","twitter":"https://twitter.com/grg","crunchbase":"https://www.crunchbase.com/person/greg-kumparak"},"position":"Editor","cbDescription":"

Greg Kumparak is an editor at TechCrunch.

nn

Greg started at TechCrunch in May of 2008. He led TechCrunch's sister site MobileCrunch as editor until AOL acquired the company in 2010, at which point the editors of TechCrunch's four main sites (TechCrunch, CrunchGear, MobileCrunch, TechCrunch UK) merged the sites under one domain.

nn

Best known for his gadget coverage, Kumparak has broken hundreds of stories within the space u2014 unearthing details on everything from abandoned Samsung smartphone prototypes to new Apple devices. He's also one of the Internet's most prolific "live bloggers", having reported from the scene at dozens of international events for live audiences in the hundreds of thousands.

nn

He was one of the earliest writers to highlight and report on a number of companies that have since become "unicorns" (reaching a valuation of $1B or more), including Zenefits and Twilio.

nn

Kumparak is a frequent guest on TechCrunch's Gadget, Apple, and Android podcasts, and often appears on stage as an interviewer or judge at TechCrunch's meetups and Disrupt conferences.

nn

In 2012, Greg was featured on the BBC, Wired, Mashable, Engadget and many other outlets for a side project he called the "tARdis", or the Augmented Reality TARDIS. By combining augmented reality with a handmade physical model, Greg was able to replicate the otherwise physically impossible "bigger on the inside" visual effect that commonly appears on television's Doctor Who series.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1397184689/d45c9b9b954bcc0a697dae821253a36b.png","twitter":"grg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/5188242"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}},{"id":89192944,"name":"Lucas Matney","url":"","description":"","link":"https://techcrunch.com/author/lucas-matney/","slug":"lucas-matney","avatar_urls":{"24":"https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/ac0471089769c31246f411dc339104f8?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/lucasmtny","linkedin":"https://www.linkedin.com/in/lucasmatney/","crunchbase":"https://www.crunchbase.com/person/lucas-matney"},"position":"Writer","cbDescription":"

Lucas Matney is a reporter at TechCrunch and has been covering emerging technologies and startups since 2015. He lives in San Francisco and can be reached via email at [email protected]

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/h5eslbyb5f1hwstm1wrt","twitter":"lucasmtny","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/89192944"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"author":[{"id":133574362,"name":"Natasha Mascarenhas","url":"","description":"","link":"https://techcrunch.com/author/natasha-mascarenhas/","slug":"natasha-mascarenhas","avatar_urls":{"24":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/2f10add080685bb138750d850afec5b4?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/nmasc_","crunchbase":"https://www.crunchbase.com/person/natasha-mascarenhas-734f"},"position":null,"cbDescription":"

Natasha Mascarenhas is a reporter at TechCrunch covering early stage startups and venture capital trends. She also tracks the different networks that play into founder success, from loneliness to immigration. Before TechCrunch, Natasha reported on the same beat for Crunchbase News. She also has bylines in the Boston Globe, The San Francisco Chronicle, BostInno, and is proudly from New Jersey.

nn

Reach Natasha via e-mail at [email protected] or through DM on Twitter @nmasc_.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/x9fberhwpqwxusvvlxfj","twitter":"nmasc_","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/133574362"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1747096,"date":"2018-11-15T01:45:51","slug":"inokyo-autonomous-retail-2","type":"attachment","link":"https://techcrunch.com/2018/11/15/standard-cognition/inokyo-autonomous-retail-2/","title":{"rendered":"Inokyo Autonomous Retail"},"author":1603003,"license":"","authors":[1603003],"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image/png","media_details":{"width":3200,"height":1700,"file":"2018/11/Inokyo-Autonomous-Retail.png","sizes":{"thumbnail":{"file":"Inokyo-Autonomous-Retail.png?resize=150,80","width":150,"height":80,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=150"},"medium":{"file":"Inokyo-Autonomous-Retail.png?resize=300,159","width":300,"height":159,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=300"},"medium_large":{"file":"Inokyo-Autonomous-Retail.png?resize=768,408","width":768,"height":408,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=1024"},"large":{"file":"Inokyo-Autonomous-Retail.png?resize=680,361","width":680,"height":361,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=680"},"1536x1536":{"file":"Inokyo-Autonomous-Retail.png?resize=1536,816","width":1536,"height":816,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=1536"},"2048x2048":{"file":"Inokyo-Autonomous-Retail.png?resize=2048,1088","width":2048,"height":1088,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=2048"},"guest-author-32":{"file":"Inokyo-Autonomous-Retail.png?resize=32,32","width":32,"height":32,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=32&h=32&crop=1"},"guest-author-50":{"file":"Inokyo-Autonomous-Retail.png?resize=50,50","width":50,"height":50,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=50&h=50&crop=1"},"guest-author-64":{"file":"Inokyo-Autonomous-Retail.png?resize=64,64","width":64,"height":64,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=64&h=64&crop=1"},"guest-author-96":{"file":"Inokyo-Autonomous-Retail.png?resize=96,96","width":96,"height":96,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=96&h=96&crop=1"},"guest-author-128":{"file":"Inokyo-Autonomous-Retail.png?resize=128,128","width":128,"height":128,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=128&h=128&crop=1"},"concierge-thumb":{"file":"Inokyo-Autonomous-Retail.png?resize=50,27","width":50,"height":27,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png?w=50"},"full":{"file":"Inokyo-Autonomous-Retail.png","width":1024,"height":544,"mime_type":"image/png","source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"filesize":300159},"source_url":"https://techcrunch.com/wp-content/uploads/2018/11/Inokyo-Autonomous-Retail.png","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1747096"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1747096"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/1603003"}]}}],"wp:term":[[{"id":11160,"link":"https://techcrunch.com/ecommerce/","name":"eCommerce","slug":"ecommerce","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/11160"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=11160"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576737633,"link":"https://techcrunch.com/extra-crunch/","name":"Extra Crunch","slug":"extra-crunch","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576737633"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576737633"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576754162,"link":"https://techcrunch.com/extra-crunch/market-analysis/","name":"Market Analysis","slug":"market-analysis","taxonomy":"category","parent":576737633,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576754162"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"up":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories/576737633"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576754162"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576754162"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576754162"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576597428,"link":"https://techcrunch.com/payments/","name":"Payments","slug":"payments","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576597428"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576597428"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576597428"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576597428"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":3457,"link":"https://techcrunch.com/social/","name":"Social","slug":"social","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/3457"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=3457"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=3457"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=3457"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":6602,"link":"https://techcrunch.com/tag/amazon/","name":"Amazon","slug":"amazon","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/6602"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=6602"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=6602"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=6602"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=6602"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576624160,"link":"https://techcrunch.com/tag/caper/","name":"Caper","slug":"caper","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576624160"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576624160"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576624160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576624160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576624160"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576734528,"link":"https://techcrunch.com/tag/coronavirus/","name":"coronavirus","slug":"coronavirus","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576734528"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576734528"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576734528"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576740177,"link":"https://techcrunch.com/tag/covid-19/","name":"COVID-19","slug":"covid-19","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576740177"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576740177"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576740177"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":18014733,"link":"https://techcrunch.com/tag/devin-coldewey/","name":"Devin Coldewey","slug":"devin-coldewey","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/18014733"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=18014733"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=18014733"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=18014733"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=18014733"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":32323751,"link":"https://techcrunch.com/tag/houzz/","name":"Houzz","slug":"houzz","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/32323751"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=32323751"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=32323751"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=32323751"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=32323751"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":104568352,"link":"https://techcrunch.com/tag/instacart/","name":"Instacart","slug":"instacart","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/104568352"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=104568352"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=104568352"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=104568352"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=104568352"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":42653521,"link":"https://techcrunch.com/tag/instagram/","name":"Instagram","slug":"instagram","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/42653521"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=42653521"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=42653521"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=42653521"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=42653521"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":13879,"link":"https://techcrunch.com/tag/retail/","name":"retail","slug":"retail","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/13879"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=13879"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=13879"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":80998,"link":"https://techcrunch.com/tag/shopify/","name":"Shopify","slug":"shopify","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/80998"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=80998"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=80998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=80998"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=80998"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":203386092,"link":"https://techcrunch.com/?taxonomy=_tc_cb_tag_taxonomy&term=shopify-organization","name":"shopify-organization","slug":"shopify-organization","taxonomy":"_tc_cb_tag_taxonomy","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag/203386092"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/_tc_cb_tag_taxonomy"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?crunchbase_tag=203386092"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[]]}},{"id":1995698,"date":"2020-05-29T12:03:10","date_gmt":"2020-05-29T19:03:10","guid":{"rendered":"https://techcrunch.com/?p=1995698"},"modified":"2020-05-29T12:03:10","modified_gmt":"2020-05-29T19:03:10","slug":"aaron-levie-we-have-way-too-many-manual-processes-in-businesses","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/29/aaron-levie-we-have-way-too-many-manual-processes-in-businesses/","title":{"rendered":"Aaron Levie: ‘We have way too many manual processes in businesses’"},"content":{"rendered":"

Box CEO Aaron Levie has been working to change the software world for 15 years, but the pandemic has accelerated the move to cloud services much faster than anyone imagined. As he pointed out yesterday in an Extra Crunch Live interview, who would have thought three months ago that businesses like yoga and cooking classes would have moved online u2014 but here we are.

n

Levie says we are just beginning to see the range of what’s possible because circumstances are forcing us to move to the cloud much faster than most businesses probably would have without the pandemic acting as a change agent.

n

“Overall, what we’re going to see is that anything that can become digital probably will be in a much more accelerated way than we’ve ever seen before,” Levie said.

n

Fellow TechCrunch reporter Jon Shieber and I spent an hour chatting with Levie about how digital transformation is accelerating in general, how Box is coping with that internally and externally, his advice for founders in an economic crisis and what life might be like when we return to our offices.

n

Our interview was broadcast on YouTube and we have included the embed below.

n

n

Just a note that Extra Crunch Live is our new virtual speaker series for Extra Crunch members. Folks can ask their own questions live during the chat, with past and future guests like Alexis Ohanian, Garry Tan, GGV’s Hans Tung and Jeff Richards, Eventbrite’s Julia Hartz and many, many more. You can check out the schedule here. If you’d like to submit a question during a live chat, please join Extra Crunch.

n

n

Box’s Aaron Levie says it will take creativity and focus to get through this crisis

n

n

n

On digital transformation

n

The way that we think about digital transformation is that much of the world has a whole bunch of processes and ways of working — ways of communicating and ways of collaborating where if those business processes or that way we worked were able to be done in digital forms or in the cloud, you’d actually be more productive, more secure and you’d be able to serve your customers better. You’d be able to automate more business processes.

n

We think we’re [in] an environment that anything that can be digitized probably will be. Certainly as this pandemic has reinforced, we have way too many manual processes in businesses. We have way too slow ways of working together and collaborating. And we know that we’re going to move more and more of that to digital platforms.

n

In some cases, it’s simple, like moving to being able to do video conferences and being able to collaborate virtually. Some of it will become more advanced. How do I begin to automate things like client onboarding processes or doing research in a life sciences organization or delivering telemedicine digitally, but overall, what we’re going to see is that anything that can become digital probably will be in a much more accelerated way than we’ve ever seen before.

n

How the pandemic is driving change faster

","protected":false},"excerpt":{"rendered":"

Box CEO Aaron Levie has been working to change the software world for 15 years, but the pandemic has accelerated the move to cloud services much faster than anyone imagined. As he pointed out yesterday in an Extra Crunch Live interview, who would have thought three months ago that businesses like yoga and cooking classes […]

n","protected":false},"author":521068,"featured_media":1899354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"1d143f3d-1258-35a8-bb2c-04d881dad903"},"categories":[24405894,576765919,449557044,576605952,17396],"tags":[16461990,53395,576756816,576762059,576757259],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg","shortlink":"https://tcrn.ch/3eCQPAt","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":true,"premiumCutoffPercent":0.24,"tc_cb_mapping":[{"slug":"box","cb_name":"Box","cb_slug":"box-organization","cb_link":"https://crunchbase.com/organization/box"},{"slug":"aaron-levie","cb_name":"Aaron Levie","cb_slug":"aaron-levie-person","cb_link":"https://crunchbase.com/person/aaron-levie"}],"associatedEvent":null,"event":null,"authors":[983141],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995698"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995698"}],"version-history":[{"count":16,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995698/revisions"}],"predecessor-version":[{"id":1995856,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995698/revisions/1995856"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/guest-authors/ronjourn"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995698&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/521068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1899354"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995698"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995698"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995698"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995698"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995698"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":983141,"name":"Ron Miller","link":"https://techcrunch.com/author/ronjourn/","description":"","slug":"ronjourn","links":{"homepage":"https://techcrunch.com/author/ron-miller/","twitter":"http://twitter.com/ron_miller","linkedin":"http://www.linkedin.com/in/ronsmiller","crunchbase":"https://www.crunchbase.com/person/ron-miller"},"position":"Contributor","cbDescription":"

Ron Miller has been writing about the enterprise at TechCrunch since 2014.

nn

Previously, he was a long-time Contributing Editor at EContent Magazine. Past regular gigs included CITEworld, DaniWeb, TechTarget, Internet Evolution and FierceContentManagement.

nn

Disclosures:

nn

Ron is currently corporate blogger for Intronis where he writes once weekly on IT issues. He has contributed to various corporate blogs in the past including Ness, Novell and the IBM Mid-market Blogger Program.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/diuuw7dfbczpdwmcpldm","twitter":"ron_miller"}],"author":[{"id":521068,"name":"Ron Miller","url":"","description":"","link":"https://techcrunch.com/author/ron-miller/","slug":"ron-miller","avatar_urls":{"24":"https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/0b82cfe9f0e15c08c5816481c9f383d9?s=96&d=identicon&r=g"},"links":{"homepage":"https://techcrunch.com/author/ron-miller/","twitter":"https://twitter.com/ron_miller","linkedin":"http://www.linkedin.com/in/ronsmiller","crunchbase":"https://www.crunchbase.com/person/ron-miller"},"position":"Enterprise Reporter","cbDescription":"

Ron Miller has been writing about the enterprise at TechCrunch since 2014.

nn

Previously, he was a long-time Contributing Editor at EContent Magazine. Past regular gigs included CITEworld, DaniWeb, TechTarget, Internet Evolution and FierceContentManagement.

nn

Disclosures:

nn

Ron is currently corporate blogger for Intronis where he writes once weekly on IT issues. He has contributed to various corporate blogs in the past including Ness, Novell and the IBM Mid-market Blogger Program.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/diuuw7dfbczpdwmcpldm","twitter":"ron_miller","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/521068"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1899354,"date":"2019-10-17T15:45:24","slug":"techcrunch-disrupt-san-francisco-2019-day-1-11","type":"attachment","link":"https://techcrunch.com/2019/10/19/ipos-are-the-beginning-not-the-end/techcrunch-disrupt-san-francisco-2019-day-1-11/","title":{"rendered":"TechCrunch Disrupt San Francisco 2019 – Day 1"},"author":34511731,"license":{"source_key":"flickr","person":"TechCrunch"},"authors":[34511731],"caption":{"rendered":"

SAN FRANCISCO, CALIFORNIA – OCTOBER 02: Box Co-Founder/Chairman & CEO Aaron Levie speaks onstage during TechCrunch Disrupt San Francisco 2019 at Moscone Convention Center on October 02, 2019 in San Francisco, California. (Photo by Steve Jennings/Getty Images for TechCrunch)

n"},"alt_text":"48833454717 d39610334d o","media_type":"image","mime_type":"image/jpeg","media_details":{"width":4000,"height":2667,"file":"2019/10/48833454717_d39610334d_o.jpg","sizes":{"thumbnail":{"file":"48833454717_d39610334d_o.jpg?resize=150,100","width":150,"height":100,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=150"},"medium":{"file":"48833454717_d39610334d_o.jpg?resize=300,200","width":300,"height":200,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=300"},"medium_large":{"file":"48833454717_d39610334d_o.jpg?resize=768,512","width":768,"height":512,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=1024"},"large":{"file":"48833454717_d39610334d_o.jpg?resize=680,453","width":680,"height":453,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=680"},"1536x1536":{"file":"48833454717_d39610334d_o.jpg?resize=1536,1024","width":1536,"height":1024,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=1536"},"2048x2048":{"file":"48833454717_d39610334d_o.jpg?resize=2048,1366","width":2048,"height":1366,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=2048"},"guest-author-32":{"file":"48833454717_d39610334d_o.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"48833454717_d39610334d_o.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"48833454717_d39610334d_o.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"48833454717_d39610334d_o.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"48833454717_d39610334d_o.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"48833454717_d39610334d_o.jpg?resize=50,33","width":50,"height":33,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg?w=50"},"full":{"file":"48833454717_d39610334d_o.jpg","width":1024,"height":683,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg"}},"image_meta":{"aperture":"0","credit":"Getty Images for TechCrunch","camera":"","caption":"SAN FRANCISCO, CALIFORNIA - OCTOBER 02: Box Co-Founder/Chairman & CEO Aaron Levie speaks onstage during TechCrunch Disrupt San Francisco 2019 at Moscone Convention Center on October 02, 2019 in San Francisco, California. (Photo by Steve Jennings/Getty Images for TechCrunch)","created_timestamp":"1570013599","copyright":"2019 Getty Images","focal_length":"0","iso":"0","shutter_speed":"0","title":"TechCrunch Disrupt San Francisco 2019 - Day 1","orientation":"0","keywords":["Arts Culture and Entertainment"]},"filesize":1402608},"source_url":"https://techcrunch.com/wp-content/uploads/2019/10/48833454717_d39610334d_o.jpg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1899354"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1899354"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/34511731"}]}}],"wp:term":[[{"id":24405894,"link":"https://techcrunch.com/cloud-2/","name":"Cloud","slug":"cloud-2","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/24405894"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=24405894"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=24405894"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=24405894"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576765919,"link":"https://techcrunch.com/ecl/","name":"ECL","slug":"ecl","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576765919"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576765919"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576765919"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576765919"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":449557044,"link":"https://techcrunch.com/enterprise/","name":"Enterprise","slug":"enterprise","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/449557044"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=449557044"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557044"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557044"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576605952,"link":"https://techcrunch.com/saas/","name":"SaaS","slug":"saas","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576605952"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576605952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576605952"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576605952"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":17396,"link":"https://techcrunch.com/tc/","name":"TC","slug":"tc","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/17396"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":16461990,"link":"https://techcrunch.com/tag/aaron-levie/","name":"Aaron Levie","slug":"aaron-levie","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/16461990"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=16461990"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=16461990"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=16461990"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=16461990"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":53395,"link":"https://techcrunch.com/tag/box/","name":"Box","slug":"box","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/53395"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=53395"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=53395"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=53395"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=53395"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576756816,"link":"https://techcrunch.com/tag/digitally-transforming/","name":"digitally transforming","slug":"digitally-transforming","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576756816"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576756816"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576756816"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576756816"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576756816"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576762059,"link":"https://techcrunch.com/tag/ec-live/","name":"ec live","slug":"ec-live","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576762059"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576762059"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576762059"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576762059"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576762059"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576757259,"link":"https://techcrunch.com/tag/extra-crunch-live/","name":"Extra Crunch Live","slug":"extra-crunch-live","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576757259"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576757259"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576757259"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576757259"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576757259"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[]]}}]},"isAdminBar":"","marketoEventId":"1004","marketoBrandStudioId":"1740","menus":{"main":[{"id":335981,"order":1,"parent":0,"text":"Startups","url":"https://techcrunch.com/startups/","attr":"","target":"","classes":[""],"description":"","object_id":20429,"object":"category","type":"taxonomy","type_label":"Category","children":[]},{"id":335986,"order":2,"parent":0,"text":"Videos","url":"/video/","attr":"","target":"","classes":[""],"description":"","object_id":335986,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1761192,"order":3,"parent":0,"text":"Audio","url":"https://techcrunch.com/pages/podcasts/","attr":"","target":"","classes":[""],"description":"","object_id":1760429,"object":"page","type":"post_type","type_label":"Page","children":[]},{"id":1599992,"order":4,"parent":0,"text":"Newsletters","url":"/newsletters","attr":"","target":"","classes":[""],"description":"","object_id":1599992,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1781882,"order":5,"parent":0,"text":"Extra Crunch","url":"/extracrunch/?tpcc=ecleftnav","attr":"","target":"","classes":["menu__item--extra-crunch"],"description":"","object_id":1781882,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1752899,"order":6,"parent":0,"text":"Advertise","url":"https://techcrunch.com/pages/advertisement-events-calendar/","attr":"","target":"","classes":[""],"description":"","object_id":1416499,"object":"page","type":"post_type","type_label":"Page","children":[]},{"id":1599990,"order":7,"parent":0,"text":"Events","url":"/events/","attr":"","target":"","classes":[""],"description":"","object_id":1599990,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1599991,"order":8,"parent":0,"text":"u2014","url":"#","attr":"","target":"","classes":[""],"description":"","object_id":1599991,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}],"startup-battlefield":[{"id":1602061,"order":1,"parent":0,"text":"About","url":"/startup-battlefield/about/","attr":"","target":"","classes":[""],"description":"","object_id":1602061,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1602062,"order":2,"parent":0,"text":"FAQ","url":"/startup-battlefield/faq/","attr":"","target":"","classes":[""],"description":"","object_id":1602062,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1602065,"order":3,"parent":0,"text":"Battlefield Home","url":"/startup-battlefield/","attr":"","target":"","classes":[""],"description":"","object_id":1602065,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1602063,"order":4,"parent":0,"text":"Leaderboard","url":"/startup-battlefield/leaderboard/","attr":"","target":"","classes":[""],"description":"","object_id":1602063,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1787197,"order":5,"parent":0,"text":"Apply Now","url":"https://apply.techcrunch.com","attr":"","target":"","classes":["apply-now-link"],"description":"","object_id":1787197,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}],"footer":[{"id":1787716,"order":1,"parent":0,"text":"TechCrunch","url":"https://techcrunch.com","attr":"","target":"","classes":[""],"description":"","object_id":1787716,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1601925,"order":2,"parent":0,"text":"Privacy Policy","url":"https://policies.oath.com/xw/en/oath/privacy/intl/index.html","attr":"","target":"","classes":[""],"description":"","object_id":1601925,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1927717,"order":3,"parent":0,"text":"Privacy Rights","url":"#","attr":"","target":"","classes":["do-not-sell-link"],"description":"","object_id":1927717,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1601926,"order":4,"parent":0,"text":"About Our Ads","url":"http://adinfo.aol.com/about-our-ads/","attr":"","target":"","classes":[""],"description":"","object_id":1601926,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1687671,"order":5,"parent":0,"text":"Code of Conduct","url":"https://techcrunch.com/pages/code-of-conduct/","attr":"","target":"","classes":[""],"description":"","object_id":1678717,"object":"page","type":"post_type","type_label":"Page","children":[]},{"id":1601928,"order":6,"parent":0,"text":"Terms of Service","url":"https://policies.oath.com/xw/en/oath/terms/otos/index.html","attr":"","target":"","classes":[""],"description":"","object_id":1601928,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}],"submenu":[{"id":1599997,"order":1,"parent":0,"text":"Topics","url":"#","attr":"","target":"","classes":[""],"description":"","object_id":1599997,"object":"custom","type":"custom","type_label":"Custom Link","children":[{"id":1975435,"order":2,"parent":1599997,"text":"Gadgets","url":"https://techcrunch.com/gadgets/","attr":"","target":"","classes":[""],"description":"The hardware thatu2019s bringing computing everywhere","object_id":449557086,"object":"category","type":"taxonomy","type_label":"Category","children":[]},{"id":1975436,"order":3,"parent":1599997,"text":"Apps","url":"https://techcrunch.com/apps/","attr":"","target":"","classes":[""],"description":"","object_id":449557102,"object":"category","type":"taxonomy","type_label":"Category","children":[]},{"id":1600003,"order":4,"parent":1599997,"text":"Social","url":"https://techcrunch.com/social/","attr":"","target":"","classes":[""],"description":"How technology is shaping the way we live with each other","object_id":3457,"object":"category","type":"taxonomy","type_label":"Category","children":[]},{"id":1600004,"order":5,"parent":1599997,"text":"Mobile","url":"https://techcrunch.com/mobile/","attr":"","target":"","classes":[""],"description":"The apps, platforms and businesses redefining how we use computers","object_id":449557028,"object":"category","type":"taxonomy","type_label":"Category","children":[]},{"id":1600005,"order":6,"parent":1599997,"text":"Enterprise","url":"https://techcrunch.com/enterprise/","attr":"","target":"","classes":[""],"description":"How cloud computing, big data and new devices are changing work","object_id":449557044,"object":"category","type":"taxonomy","type_label":"Category","children":[]}]},{"id":1599998,"order":7,"parent":0,"text":"About","url":"#","attr":"","target":"","classes":[""],"description":"","object_id":1599998,"object":"custom","type":"custom","type_label":"Custom Link","children":[{"id":1601717,"order":8,"parent":1599998,"text":"Staff","url":"/pages/about-techcrunch","attr":"","target":"","classes":[""],"description":"","object_id":1601717,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1600007,"order":9,"parent":1599998,"text":"Contact Us","url":"https://techcrunch.com/pages/contact-us/","attr":"","target":"","classes":[""],"description":"","object_id":672,"object":"page","type":"post_type","type_label":"Page","children":[]},{"id":1600006,"order":10,"parent":1599998,"text":"Advertising Opportunities","url":"https://techcrunch.com/pages/advertisement-events-calendar/","attr":"","target":"","classes":[""],"description":"","object_id":1416499,"object":"page","type":"post_type","type_label":"Page","children":[]}]},{"id":1600000,"order":11,"parent":0,"text":"More TechCrunch","url":"#","attr":"","target":"","classes":[""],"description":"","object_id":1600000,"object":"custom","type":"custom","type_label":"Custom Link","children":[{"id":1600009,"order":12,"parent":1600000,"text":"Startup Battlefield","url":"/startup-battlefield","attr":"","target":"","classes":[""],"description":"","object_id":1600009,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1795710,"order":13,"parent":1600000,"text":"Sponsored Content","url":"/sponsored","attr":"","target":"","classes":[""],"description":"","object_id":1795710,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1897679,"order":14,"parent":1600000,"text":"Brex Startup Data Hub","url":"/pages/brex/","attr":"","target":"","classes":[""],"description":"","object_id":1897679,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1600010,"order":15,"parent":1600000,"text":"Include","url":"/include/","attr":"","target":"","classes":[""],"description":"","object_id":1600010,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1833377,"order":16,"parent":1600000,"text":"Crunchbase","url":"http://crunchbase.com/","attr":"","target":"","classes":[""],"description":"","object_id":1833377,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1600012,"order":17,"parent":1600000,"text":"Crunchboard","url":"http://crunchboard.com","attr":"","target":"","classes":[""],"description":"","object_id":1600012,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1620756,"order":18,"parent":1600000,"text":"Apply to Startup Events","url":"https://techcrunch.com/pages/tc-startup-programs/","attr":"","target":"","classes":[""],"description":"","object_id":1617703,"object":"page","type":"post_type","type_label":"Page","children":[]}]},{"id":1600001,"order":19,"parent":0,"text":"Read Anywhere","url":"#","attr":"","target":"","classes":[""],"description":"","object_id":1600001,"object":"custom","type":"custom","type_label":"Custom Link","children":[{"id":1600013,"order":20,"parent":1600001,"text":"App Store","url":"https://itunes.apple.com/us/app/techcrunch/id526058642?mt=8","attr":"","target":"","classes":[""],"description":"","object_id":1600013,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1600014,"order":21,"parent":1600001,"text":"Google Play","url":"https://play.google.com/store/apps/details?id=com.aol.mobile.techcrunch","attr":"","target":"","classes":[""],"description":"","object_id":1600014,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}]},{"id":1600002,"order":22,"parent":0,"text":"International","url":"#","attr":"","target":"","classes":[""],"description":"","object_id":1600002,"object":"custom","type":"custom","type_label":"Custom Link","children":[{"id":1600016,"order":23,"parent":1600002,"text":"Japan","url":"http://jp.techcrunch.com/","attr":"","target":"","classes":[""],"description":"","object_id":1600016,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}]}],"include":[{"id":1601974,"order":1,"parent":0,"text":"Our Mission","url":"/include/mission-statement","attr":"","target":"","classes":[""],"description":"","object_id":1601974,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1601975,"order":2,"parent":0,"text":"Office Hours","url":"/include/office-hours","attr":"","target":"","classes":[""],"description":"","object_id":1601975,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}],"video-hub":[{"id":1605165,"order":1,"parent":0,"text":"News","url":"/shows/tctv-news","attr":"","target":"","classes":[""],"description":"","object_id":1605165,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605166,"order":2,"parent":0,"text":"Gadgets","url":"/shows/gadgets","attr":"","target":"","classes":[""],"description":"","object_id":1605166,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605167,"order":3,"parent":0,"text":"Features","url":"/shows/features","attr":"","target":"","classes":[""],"description":"","object_id":1605167,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605168,"order":4,"parent":0,"text":"Reviews","url":"/shows/reviews","attr":"","target":"","classes":[""],"description":"","object_id":1605168,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605169,"order":5,"parent":0,"text":"Interviews","url":"/shows/interviews","attr":"","target":"","classes":[""],"description":"","object_id":1605169,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605170,"order":6,"parent":0,"text":"Apps","url":"/shows/apps","attr":"","target":"","classes":[""],"description":"","object_id":1605170,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605171,"order":7,"parent":0,"text":"Disrupt","url":"/shows/techcrunch-disrupt","attr":"","target":"","classes":[""],"description":"","object_id":1605171,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605172,"order":8,"parent":0,"text":"Battlefield","url":"/shows/techcrunch-battlefield","attr":"","target":"","classes":[""],"description":"","object_id":1605172,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605173,"order":9,"parent":0,"text":"Sessions","url":"/shows/tc-sessions","attr":"","target":"","classes":[""],"description":"","object_id":1605173,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605174,"order":10,"parent":0,"text":"Crunch Report","url":"/shows/crunch-report","attr":"","target":"","classes":[""],"description":"","object_id":1605174,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605175,"order":11,"parent":0,"text":"Judah vs the Machines","url":"/shows/judah-vs-the-machines","attr":"","target":"","classes":[""],"description":"","object_id":1605175,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605176,"order":12,"parent":0,"text":"Down Round","url":"/shows/down-round","attr":"","target":"","classes":[""],"description":"","object_id":1605176,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605177,"order":13,"parent":0,"text":"Trust Disrupted","url":"/shows/trust-disrupted","attr":"","target":"","classes":[""],"description":"","object_id":1605177,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605178,"order":14,"parent":0,"text":"Built in Brooklyn","url":"/shows/built-in-brooklyn","attr":"","target":"","classes":[""],"description":"","object_id":1605178,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605179,"order":15,"parent":0,"text":"Inside Jobs","url":"/shows/inside-jobs","attr":"","target":"","classes":[""],"description":"","object_id":1605179,"object":"custom","type":"custom","type_label":"Custom Link","children":[]},{"id":1605180,"order":16,"parent":0,"text":"TC Cribs","url":"/shows/tc-cribs","attr":"","target":"","classes":[""],"description":"","object_id":1605180,"object":"custom","type":"custom","type_label":"Custom Link","children":[]}]},"playlistData":{"homepage":[],"videohub":[]},"entities":{"posts":[{"id":1995037,"date":"2020-05-28T09:09:54","date_gmt":"2020-05-28T16:09:54","guid":{"rendered":"https://techcrunch.com/?p=1995037"},"modified":"2020-05-28T11:41:18","modified_gmt":"2020-05-28T18:41:18","slug":"warehouse-exchange-seed-funding","status":"publish","type":"post","link":"https://techcrunch.com/2020/05/28/warehouse-exchange-seed-funding/","title":{"rendered":"Storage marketplace Warehouse Exchange raises $2.2M"},"content":{"rendered":"

Warehouse Exchange, a startup that describes itself as the Airbnb of warehouse space, has raised $2.2 million in seed funding.

n

The company was founded Jonathan Rosenthal (CEO of Saybrook Management) and Dan Pimentel (previously CFO/COO of startup Hub TV). They recently brought on former eHarmony CEO Grant Langston as Warehouse Exchange’s chief executive.

n

Langston admitted that his new job might sound pretty different from running an online dating company, but he said that in both cases, it’s really about using technology to build a marketplace.

n

In the case of Warehouse Exchange, Langston said the opportunity lies in the fact that “businesses that wanted warehouse space were not welcome in warehouses.” Specifically, there are plenty of new e-commerce companies that want “smaller footprints for shorter periods of time and want to handle their own inventory,” but particularly pre-pandemic, most of the third-party logistics companies (known as 3PLs) operating warehouses weren’t interested in that business.

n

So Warehouse Exchange has created a marketplace connecting renters with flexible warehouse space. Langston said businesses are renting space through the marketplace for an average of 11 months (though it usually starts with a shorter amount of time and then gets extended).

n

Warehouse Exchange CEO Grant Langston

n

In fact, the company said it has seen 22,000 searches on its site in the past 18 months. The warehouse space, meanwhile, might not come from traditional warehouse operators, but instead from other organizations that have extra space that they want to monetize.

n

Langston added, “3PLs are typically not interested in this small e-commerce demand, but what has happened in the last eight weeks is that a lot of these companies have lost their anchor tenant and need to rethink their revenue.”

n

In order for a warehouse to shift to this model, Langston said some rethinking is required, but “the infrastructure is quite light.” Usually, you just need partitions to separate different parts of the warehouse.

n

Given the broader concerns about warehouse safety during the COVID-19 pandemic, I also asked about who is responsible for those issues within the warehouses. Langston said it’s up to the individual tenants, noting that in many cases it’s just one person running an e-commerce business, and that “in a general sense, thereu2019s not a lot of intermingling between tenants.”

n

The new funding comes from investors including Xebec Realty. Langston said he’s already working to raise a Series A, with a target of $6 to $7 million.

n

n

Flowspace is AWS for warehouses

n

n","protected":false},"excerpt":{"rendered":"

Warehouse Exchange, a startup that describes itself as the Airbnb of warehouse space, has raised $2.2 million in seed funding. The company was founded Jonathan Rosenthal (CEO of Saybrook Management) and Dan Pimentel (previously CFO/COO of startup Hub TV). They recently brought on former eHarmony CEO Grant Langston as Warehouse Exchange’s chief executive. Langston admitted […]

n","protected":false},"author":31035538,"featured_media":1995082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"carmot_uuid":"7375a51b-1d73-3e81-89b5-96f2aee921d4"},"categories":[11160,576602978,60523764,576602979,20429],"tags":[3386,576772161,576772225],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg","shortlink":"https://tcrn.ch/3etbB5j","rapidData":{"pt":"","pct":""},"featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":[],"associatedEvent":null,"event":null,"authors":[31035538],"hideFeaturedImage":false,"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995037"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/post"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995037"}],"version-history":[{"count":6,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995037/revisions"}],"predecessor-version":[{"id":1995270,"href":"https://techcrunch.com/wp-json/wp/v2/posts/1995037/revisions/1995270"}],"authors":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/31035538"}],"https://techcrunch.com/edit":[{"href":"https://techcrunch.com/wp-admin/post.php?post=1995037&action=edit"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/31035538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/media/1995082"}],"wp:attachment":[{"href":"https://techcrunch.com/wp-json/wp/v2/media?parent=1995037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories?post=1995037"},{"taxonomy":"post_tag","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tags?post=1995037"},{"taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1995037"},{"taxonomy":"tc_stories_tax","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1995037"},{"taxonomy":"tc_event","embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/tc_event?post=1995037"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"_embedded":{"authors":[{"id":31035538,"name":"Anthony Ha","url":"","description":"","link":"https://techcrunch.com/author/anthony-ha/","slug":"anthony-ha","avatar_urls":{"24":"https://secure.gravatar.com/avatar/72b358648f4587cc2a11895c32b8e979?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/72b358648f4587cc2a11895c32b8e979?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/72b358648f4587cc2a11895c32b8e979?s=96&d=identicon&r=g"},"links":{"facebook":"https://www.facebook.com/anthonyha","twitter":"https://twitter.com/anthonyha","linkedin":"http://www.linkedin.com/in/anthonyha","crunchbase":"https://www.crunchbase.com/person/anthony-ha"},"position":"Senior Writer","cbDescription":"

Anthony Ha is a senior writer at TechCrunch, where he covers media and advertising and co-hosts the Original Content podcast. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance. He lives in New York City.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/vlqk5j1ukg37id0pflay","twitter":"anthonyha","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/31035538"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"author":[{"id":31035538,"name":"Anthony Ha","url":"","description":"","link":"https://techcrunch.com/author/anthony-ha/","slug":"anthony-ha","avatar_urls":{"24":"https://secure.gravatar.com/avatar/72b358648f4587cc2a11895c32b8e979?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/72b358648f4587cc2a11895c32b8e979?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/72b358648f4587cc2a11895c32b8e979?s=96&d=identicon&r=g"},"links":{"facebook":"https://www.facebook.com/anthonyha","twitter":"https://twitter.com/anthonyha","linkedin":"http://www.linkedin.com/in/anthonyha","crunchbase":"https://www.crunchbase.com/person/anthony-ha"},"position":"Senior Writer","cbDescription":"

Anthony Ha is a senior writer at TechCrunch, where he covers media and advertising and co-hosts the Original Content podcast. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance. He lives in New York City.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/vlqk5j1ukg37id0pflay","twitter":"anthonyha","_links":{"self":[{"href":"https://techcrunch.com/wp-json/tc/v1/users/31035538"}],"collection":[{"href":"https://techcrunch.com/wp-json/tc/v1/users"}]}}],"wp:featuredmedia":[{"id":1995082,"date":"2020-05-28T09:06:37","slug":"female-inventory-manager-shows-digital-tablet-information-to-a-worker-holding-cardboard-box-they-talk-and-do-work-in-the-background-stock-of-parcels-with-products-ready-for-shipment","type":"attachment","link":"https://techcrunch.com/2020/05/28/warehouse-exchange-seed-funding/female-inventory-manager-shows-digital-tablet-information-to-a-worker-holding-cardboard-box-they-talk-and-do-work-in-the-background-stock-of-parcels-with-products-ready-for-shipment/","title":{"rendered":"Female Inventory Manager Shows Digital Tablet Information to a Worker Holding Cardboard Box, They Talk and Do Work. In the Background Stock of Parcels with Products Ready for Shipment."},"author":31035538,"license":{"source_key":"other","source":"Warehouse Exchange"},"authors":[31035538],"caption":{"rendered":"

Female Inventory Manager Shows Digital Tablet Information to a Worker Holding Cardboard Box, They Talk and Do Work. In the Background Stock of Parcels with Products Ready for Shipment.

n"},"alt_text":"Female Inventory Manager Shows Digital Tablet Information to a Worker Holding Cardboard Box, They Talk and Do Work. In the Background Stock of Parcels with Products Ready for Shipment.","media_type":"image","mime_type":"image/jpeg","media_details":{"width":1000,"height":563,"file":"2020/05/Man-and-woman-in-warehouse.jpg","sizes":{"thumbnail":{"file":"Man-and-woman-in-warehouse.jpg?resize=150,84","width":150,"height":84,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=150"},"medium":{"file":"Man-and-woman-in-warehouse.jpg?resize=300,169","width":300,"height":169,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=300"},"medium_large":{"file":"Man-and-woman-in-warehouse.jpg?resize=768,432","width":768,"height":432,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=1000"},"large":{"file":"Man-and-woman-in-warehouse.jpg?resize=680,383","width":680,"height":383,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=680"},"guest-author-32":{"file":"Man-and-woman-in-warehouse.jpg?resize=32,32","width":32,"height":32,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=32&h=32&crop=1"},"guest-author-50":{"file":"Man-and-woman-in-warehouse.jpg?resize=50,50","width":50,"height":50,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=50&h=50&crop=1"},"guest-author-64":{"file":"Man-and-woman-in-warehouse.jpg?resize=64,64","width":64,"height":64,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=64&h=64&crop=1"},"guest-author-96":{"file":"Man-and-woman-in-warehouse.jpg?resize=96,96","width":96,"height":96,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=96&h=96&crop=1"},"guest-author-128":{"file":"Man-and-woman-in-warehouse.jpg?resize=128,128","width":128,"height":128,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=128&h=128&crop=1"},"concierge-thumb":{"file":"Man-and-woman-in-warehouse.jpg?resize=50,28","width":50,"height":28,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg?w=50"},"full":{"file":"Man-and-woman-in-warehouse.jpg","width":1000,"height":563,"mime_type":"image/jpeg","source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg"}},"image_meta":{"aperture":"0","credit":"Getty Images/iStockphoto","camera":"","caption":"Female Inventory Manager Shows Digital Tablet Information to a Worker Holding Cardboard Box, They Talk and Do Work. In the Background Stock of Parcels with Products Ready for Shipment.","created_timestamp":"1525910400","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Female Inventory Manager Shows Digital Tablet Information to a Worker Holding Cardboard Box, They Talk and Do Work. In the Background Stock of Parcels with Products Ready for Shipment.","orientation":"0","keywords":["facility,export,work,using,digital"]},"filesize":317293},"source_url":"https://techcrunch.com/wp-content/uploads/2020/05/Man-and-woman-in-warehouse.jpg","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/media/1995082"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/media"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/types/attachment"}],"replies":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments?post=1995082"}],"author":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/tc/v1/users/31035538"}]}}],"wp:term":[[{"id":11160,"link":"https://techcrunch.com/ecommerce/","name":"eCommerce","slug":"ecommerce","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/11160"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=11160"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=11160"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576602978,"link":"https://techcrunch.com/funding/","name":"Funding","slug":"funding","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576602978"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576602978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576602978"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576602978"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":60523764,"link":"https://techcrunch.com/fundings-exits/","name":"Fundings & Exits","slug":"fundings-exits","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/60523764"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=60523764"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=60523764"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=60523764"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576602979,"link":"https://techcrunch.com/startups/recent-funding/","name":"Recent Funding","slug":"recent-funding","taxonomy":"category","parent":20429,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/576602979"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"up":[{"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/categories/20429"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=576602979"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=576602979"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=576602979"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":20429,"link":"https://techcrunch.com/startups/","name":"Startups","slug":"startups","taxonomy":"category","parent":0,"rapidData":{"pt":"","pct":""},"submenu_categories":[],"_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories/20429"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/categories"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/category"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[{"id":3386,"link":"https://techcrunch.com/tag/storage/","name":"storage","slug":"storage","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/3386"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=3386"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=3386"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=3386"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=3386"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576772161,"link":"https://techcrunch.com/tag/warehouse-exchange/","name":"Warehouse Exchange","slug":"warehouse-exchange","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576772161"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576772161"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576772161"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576772161"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576772161"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":576772225,"link":"https://techcrunch.com/tag/xebec-realty/","name":"Xebec Realty","slug":"xebec-realty","taxonomy":"post_tag","_links":{"self":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags/576772225"}],"collection":[{"href":"https://techcrunch.com/wp-json/wp/v2/tags"}],"about":[{"href":"https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag"}],"wp:post_type":[{"href":"https://techcrunch.com/wp-json/wp/v2/posts?tags=576772225"},{"href":"https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576772225"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576772225"},{"href":"https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576772225"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}],[],[],[]]}}],"media":[],"events":[],"battlefieldEvents":[],"battlefieldCompanies":[],"battlefieldPages":[]},"current_posts":[1995037],"request":"/2020/05/28/warehouse-exchange-seed-funding/","siteURI":"https://techcrunch.com/","totalPages":"0","videoPlayerIds":{"no-ad-autostart":"56f58bbbe4b01497527036b2","regular":"56df4e9de4b0c9c31d626c18","regular-autostart":"56faf851e4b0d3dcac2e081a","sideview-autostart":"57e2c53fcc52c7730882bbfe"},"facebookPixelId":"1447508128842484","marketoAccountId":"270-WRY-762","vidibleCompanyId":"564f313b67b6231408bc51ee","recaptchaPublic":"6LeZyjwUAAAAABqkWH_Ct0efGn0B4pGU6ZLUeUvA","googleAnalyticsID":"UA-991406-1","googleAnalyticsDomains":["techcrunch.com"],"googleMapsAPIKey":"AIzaSyCodzMYMBdZIpxThSQqm79ACyheeRXPPE4","googleGeocodingAPIKey":"AIzaSyB1Q-8UTT79S_4nJZ96oYyiDdpShPh4hfg","nps_survey_id":"","nps_bucket_percentage":"0","spotIMEnvId":"sp_It0mQWOO","yahooSearchAppId":"www.techcrunch.com","yahooSearchURL":{"api_url":"//search.techcrunch.com","api_base":"/sugg/gossip/gossip-us-techcrunch/"},"tinypass":{"scriptDomain":"https://dashboard.tinypass.com","scriptURL":"https://cdn.tinypass.com/api/tinypass.min.js","apiKey":"Fy7FpgyUxA","apiURL":"https://api.tinypass.com"},"legacyPages":{"extra-crunch-membership":1781464,"got-a-tip":899671,"sponsored":1796357,"the-techcrunch-list":1992257},"apiNonce":"2e6bb35d91","userCan":{"editPosts":false,"restNonce":null},"initialStore":{"events":{"eventTypeIDs":[],"eventPostIds":[],"featuredEventIDs":{"event_home":[]},"featuredPostIDs":{},"pastEventIDs":{"default":[]},"pastFilters":{},"pastLoading":false,"upcomingEventIDs":{"default":null},"upcomingFilters":{},"upcomingLoading":false},"section":{"allPosts":[1995037],"contentObject":null,"currentPage":1,"expandedPost":"https://techcrunch.com/2020/05/28/warehouse-exchange-seed-funding/","expandedPostIds":[1995037],"expandedIsland":"","loading":false,"component":"singlePost"}},"headlessSubpageSlugs":["tickets","exhibitor-directory"],"extraCrunchMarketingPageURL":"/subscribe","brandStudioMarketingPageURL":"/brand-studio","newsletterURL":"https://link.techcrunch.com/join/134/signup-all-newsletters"};

Source link

Author

Our Source

View all posts

Storage marketplace Warehouse Exchange raises $2.2M – TechCrunch

Alexa, how do I look?

Avoid the common u2018unreachabilityu2019 frustration

Alexa, how do I look?

On digital transformation

Author

Submit a Comment Cancel reply

Recent Posts

Recent Comments

Archives

Categories

Meta