Following weeks of rumors surrounding a potential sale, Huawei has reportedly struck a deal to divest itself of its Honor brand. A new report out today from Reuters notes that the embattled hardware maker will sell the budget unit to a consortium of buyers that includes the government of the city of Shenzhen and Digital China, a phone distributor.
The report, which cites “people familiar with the matter,” puts the price tag for the Honor unit at $15.2 billion. Honor’s new owners will reportedly keep much of the brand’s 7,000 employees (management included) in tact, with plans to take the company public in around three years. The Honor brand has largely focused on low-cost devices, with sales in China, Europe and the U.S. This deal would likely find Huawei focusing more exclusively on high-end products under its own brand.
While the deal has been rumored for some time now, its seeming conclusion comes in the wake of Joe Biden’s presidential election win. It seems clear from Huawei’s decision to press on with the all-cash deal that the company doesn’t believe its international fortunes will change immediately under a new U.S. president.
The news comes in the wake of ongoing difficulties tied to U.S. sanctions. Huawei’s inability to access technologies from companies like Google have proven to be a major hit for the world’s second largest phone maker. While the company has managed to maintain solid sales in its native China, even those have taken a hit amid its struggles.